OSU BA 390 - Week 6 Simulation Reflection

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Throughout the three trials of the simulation, I made three choices before meeting thepreference goal. I mostly concentrated on making the comfort level high as possiblesince it is the first priority upon urban commuters. It makes sense that comfort is themost important factor since they will be wearing a backpack for a long time. Therefore, Idid not consider price factor too much when choosing the shape, straps, and material. In the simulation, segment choices impact each choice to be different, thereby affectingthe Four P’s of the Marketing Mix. Since backpacks are used for different purposes byeach segment, consumers’ price preferences are different. One may pay 40 dollars for abackpack to commute while other may pay for 1000 dollars for a backpack to beluxurious. Different kinds of products should be delivered to consumers in different ways.They could be an internet, mall, retail stores, etc. Since consumers of each segment havedifferent jobs, their exposure to promotion methods would be also different. Lastly, it maybe obvious, but the product itself should be different depending on segments. Luxuriousproducts should have more luxurious materials while products for different segments donot have to have such


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OSU BA 390 - Week 6 Simulation Reflection

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