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OSU BA 390 - LECTURE NOTES

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5th ANNUALFriday, April 29, 2005A GUIDE TO A CAREER IN MARKETING COMMUNICATIONSLocal advertising professionals will speak their minds about careers in advertising, how to prepare yourself,how to get your first job in thisfascinating field, and how to progress your career.Hear from and meet with panelists who are experts in: Advertising CreativeMedia Planning Account Planning/ResearchAccount ServiceInteractive Advertising Media SalesClient-Side Marketing Career PlanningHuman Resources8:30am until 3:30pm, World Trade CenterG U E S T S P E A K E R SR E G I S T R A T I O N(Subject to change)A T T E N T I O NA D V E R T I S I N G S T U D E N T S,F A C U L T Y A NDY O U N G P R O F E S S I O N A LSTopics in the breakout sessions will be addressed by speakers from these and other companies: $15 Students with school ID$25 Professionals, non-students and faculty ($20 before April 22)Mail registration form and check to:Portland Advertising Federation1231 NW Hoyt, No. 203 Portland,OR 97209Phone Laura Wegner to register with credit card: 503-224-2623Fax registration with credit card: 503-224-0273NOTE:See otherside for theregistrationform, map and easy directionson how to get to theAdvertisingCareer Jam.AdvertisingCareer JamS C H E D U L EA little dab’ll do ya.8:30-9:15 Career Jam OverviewLearn about the Career Jam and preview each of the breakout sessions9:30-10:15 Breakout Session 1 (Choose one)Interactive Advertising Account ManagementMedia Sales10:30-11:15 Breakout Session 2(Choose one)Client-Side MarketingAdvertising CreativeMedia Planning11:30-12:15 Breakout Session 3(Choose one) Account Planning/Research Creative Portfolio Review(students with senior standing) 12:15-1:30 Break For Lunch Session rooms are open to meet with the panelists1:30-2:15 Breakout Session 4Career Planning/Resume Preparation2:30-3:30 Breakout Session 58 Minute Interviewing52 Limited, Anvil Media, Entercom, eROI Inc., HMH Advertising, Johnson Sheen Advertising, KING 5 Seattle, KOIN TV, Leopold Ketel & Partners, Livengood-Nowack, opus:creative, OregonLive, The Oregonian, Peterson Media, RPA, R/West, Sandstrom Design, Wieden +Kennedy, Wild Alchemy, Xposure Unlimited,ZAAZAdvertisingCareer JamCredit Card payment: VISA MasterCardYour name:Street address:City, State, Zip:Phone:E-mail:School:(w) (h)Student Registration $15Young Professional or Faculty $25(Early Registration Discount by 4/22) $20 TOTAL $---Exp Date:Signature:Portland Advertising Federation1231 NW Hoyt Street, Suite 203Portland, OR 97209PRSRT STDUS POSTAGEPAIDPORTLAND, ORPERMIT NO. 1006Fo r mo re info vi sit www. por tlan dad fed. com, or cal l 5 03-2 24- 2 623P L E A S E P R I N TSee other side for additional information about registration2 0 0 5 A D V E R T I S I N G C A R E E R J A M R E G I S T R A T I O N F O R MT H E A D V E R T I S I N G C A R E E R J A MI S S P O N S O R E D B Y:A D D I T I O N A L S U P P O R T F R O M:From West of PortlandI-5 South.Take City Center/ OMSI. Take Morrison Street Exit. Exit right lane on bridge and take Front Street Exit. Follow Front Street to Taylor Street and Turn Right. Take a left into the parking garage located under Two World Trade Center.From South of PortlandFrom I-5 North stay inthe Left Lane as approaching Downtown Portland Take Exit 299 B City/Center Beaverton. Take Exit 1A, turn rightto Front Avenue. FollowFront Street to Taylor Street and Turn Right. Take a left into the parking garage located under TwoWorld Trade Center.From North of PortlandFrom I-5 South Take the Oregon City /OMSI Exit. Follow thesign for Morrison Street across the Morrison Bridge. Take the Front Avenue Exit. Follow signsI-5 South around andunderMorrison Bridge to Front Avenue. Follow Front Avenue to Taylor Street. Turn right onto Taylor Street. Take a left into the parking garage located under Two World Trade Center.From BeavertonHwy 26 East to Market Street Exit Follow Market Street to FrontAvenue Left on to Front Avenue Front Avenue to Taylor Street. Left on Taylor Take an immediate Left into parking garage located underTwoWorld Trade Center.H O W T O G E T T O T H E J A MWORLD TRADE CENTER TWO - MEZZANINE LEVEL • 121 SW SALMON, PORTLAND, OR


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OSU BA 390 - LECTURE NOTES

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