The World is Flat: A Brief History of the Twentyfirst Century by Thomas Friedman Kristin D avi s December 8, 2005 INF385Q/Knowledge Mana gement SystemsOverview of the author and book Ten Force s that f latte ned the world Living in a flat w orld Thoug hts on the book Questions?The World is Flat: A Brief History of the Twentyfirst Century, by Thomas Friedman NYT foreign affairs columnist 3time Pulitzer Prize winner National Book Award for From Beirut to Jerusalem (1989) Longitudes and Attitudes: Exploring the World After September 11 (2002)The World is Flat Globalization 3.0 Social and political forces economics Technology Business practicesFlattener # 1: 11/9/89 Fall o f the Berlin Wall Enhanced the free movement of best practices and common standards 5/22/90: Windows 3.0 shippedFlattener # 2: 8/9/95 Netscape goes p ublic First mainstream browser Moving from a pcbased platform to an internet based platform Digitization of content Development of protocols 1996: telcom deregulation Fiber optic cableFlattener # 3: Work Fl ow Softwa re Inter operable systems Allow applications to talk to other app lications Standa rds: development of languages like XML (data descript ion) Next s tep: AutomationGenesis Moment Mid90’s: Flat World p latform emerges Collaboration The pieces are in placeFlattener # 4: OpenSourcing Intellectual Commons Movement virtual, online, bottomup software movement blogging/journalism wikipedia Free Software Movement Relies on opensource collaboration If commercial software is built on top of free software, the commercial product need to be freeFlattener # 5: Outsourcing Moving a specific, limited business function Y2K: larg e amount o f compu ter remediation was done in IndiaFlattener # 6: Offshoring Moving the whole factory somewhere else Offshore production o f goods , then integrate them into the supply chain 12/11/01: China joins World T rade Org.Flattener # 7: Supply Chaining Automation of information flow Heavy investment in IT WalMartFlattener # 8: Insourcing Collaboration and horizontal creation of value 199 6: UPS Synchronized Commerce Solutions Toshiba Papa John’s 200 3: $2.4 bill ion in revenue from insourcingFlattener # 9: Informing Google, Yahoo!, MSN Web Search Search for knowl edge, comm uniti es Search groupsÞcollaboration Personalization, targeted adsFlattener # 10: The St eroids Digital, mobile, personal virtual Amplifying collaboration Computing is co mprised of 3 things Computational capability Storage capacity Input/output capabilityThe Trip le Convergence 10 flatteners started to converg e and work together Horizonta l means of crea ti ng value gain preval ence New people join the playing field The other triple convergence • 3/01dotcom bust begins • 9/11 • Corporate scandalsThe Great Sorting Out Movement from vertical value creation (command & control) to horizontal value creation (connect & collaborate) model Everything changes Business Politics Identities • corporate • individualAnd t he rest… America and the Flat World The untouchables The quiet crisis Developing countries and the Flat World Companies and the Fla t World Geopolitics and the Unflat WorldThoughts & Quest
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