The Power of Many by Christian CrumlishOverviewThe Living WebThe BookHow is this a novel concept?What needs are these new technologies meeting?Next, examples ofCase Study: Dean for AmericaCase Study: Million Mom MarchLessons LearnedSuggestions for creating a social networkDecentralization vs. HierarchyQuestions for discussionWant more?The Power of Manyby Christian CrumlishValerie Gomez de la Torre | KMS i385Q | Dr. Turnbull |10.20.05Overview•The Living Web•The Book•Case Studies•Lessons Learned•Suggestions •Questions for Discussion•ResourcesThe Living Web•The Web is not static•Part of the Web that is constantly changing•People are beginning to use this social networks in new and interesting ways…The BookAbout people, not technology.How people use technology to:•connect with others who have similar interests •accomplish widespread goalsHow is this a novel concept?These technologies are:•becoming easier to use •being adopted by “ordinary people” Example: grandparents using Kodak Photo galleryWhat needs are these new technologies meeting?Moving from passive to interactiveNext, examples ofordinary people using easier technologies to find people with similar interests and accomplish widespread goalsCase Study: Dean for AmericaPeople: US VotersTechnology: websites, blogs, wikis, web services (Meetup), snailmailInterest: Democratic PartyGoals: Get Dean electedCase Study: Million Mom MarchPeople: Moms and Safety AdvocatesTechnology: email, website, blogs, online registration and calendarsInterest: Goal: Gun Licensing and RegistrationLessons Learned•Both the Dean campaign and the MMM combined the “Living Web” and “old school” media and publicity methods.•Even with the best tools, we can’t eliminate the human factorSuggestions for creating a social network•Make it easy to contribute thoughts/ideas–Minimal barriers to entry•Organize all your publishing (content) across multiple media channels–RSS•Use blogs externally and internally–Internal: Knowledge blogs•Listen to your usersDecentralization vs. Hierarchy•We are seeing the emergence of new form of laterally organized, network-driven groups•This represents a challenge to the hierarchical, corporate style organizationsQuestions for discussion•What problems, if any, do you foresee in the use of these technologies to create social networks?•Are any of you members of an online community?•Can anyone think how the Katrina effort used the internet and web technologies?Check out the blog for on going discussioninformation, comments and resourcesAlso, there is a great glossary of terms, too!Want
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