COMM 101 1st Edition Lecture 5Outline of Last Lecture History of Communication:I. Two Answers to the Question, “Why did X Occur?”II. DefinitionsIII. Variations in Philosophical Orientations Toward TheoryIV. Goals for Theory: ScienceV. Goals for Theory: Humanism *This lecture will be finished in Lecture 5Outline of Current Lecture I. (Previous Lecture) Goals for HumanismII. Review of Implicationsa. Remember HW#1III. Research IV. Communication TheoryV. Traditions in the Field of Communication*Lecture unfinishedCurrent LectureI. Goals for Humanisma. InsightThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.i. Light Bulb (ideas)ii. Many different explanations (World View II)b. Clarification of Valuesi. Beliefsc. Elegancei. Same standards as judging artwork1. “Aesthetics”ii. Is it inspiring? Beautiful?d. Acceptancee. Reformi. Something needs to be fixedii. Correcting1. World Peace2. Poverty*When judging a theory, use the right criteria (Like judging a movie)II. Brief Review of Implicationsa. Logically Connectedb. Not alwaysi. Obviousii. Statedc. “read between the lines” “read the writing on the wall”d. Subtexti. Hiddene. Base it on being logically possibleEx. U of A increases enrollment by 6,000Implications:- Parking will suck- Online classes increase- Registering for classes will be harder- Accidents increase- More U of A grads = more networkingIII. Research (creating knowledge)a. Definition: set of systematic procedures for gathering credible information about some object or processb. Communication focuses on message-related behaviorc. Theories & Models of Communicationi. Theory = simply an explanation why something works (words)ii. Model = picture explanationd. Components of Communication Researchi. Theory (idea testing)ii. Method (what did you do? How did you test it?)iii. Results (what did you find?)iv. Discussion (what did you learn? Reflection, what can you do better?)*there will always be more questionsIV. Communication Theory (ultimate goal of communication research)a. General definition of theory (Any attempt to explain or represent a phenomenon)i. Abstract1. Theory is not the thing itself but the abstract version2. Think of a mapii. Constructed1. Product of human activity2. Theories can be wrong; can changea. The good & the badb. Types of theoriesi. Implicit1. Everyday explanation2. Untested; incomplete3. Something we say to make us feel betterii. Explicit1. Tested extensively2. Scrutinized3. Systematic4. $$ expensive researchV. Traditions in the Field of Communicationa. Socio-psychological traditioni. Social Science (scientific method applied to the study of messages)ii. Scientistsiii. Only scientific perspective1. (World View I)b. Cybernetic Traditioni. Close to scienceii. How message systems interact1. Ex. Contact Lists (how your friends interact, who you call the most)c. Rhetorical Traditioni. Public addressii. Speech-Makingiii. Aristotle1. Oldest tradition*This lecture was not finished, will be continued in Lecture