COMM 101 1st Edition Lecture 3Outline of Last Lecture I. Terms & DefinitionsII.Define Communicationa.Tubbs’ DefinitionIII. Communication is…IV. Truths of CommunicationV. Types of DeceptionVI. Truth BiasOutline of Current Lecture History of Communication:I. 2400 Year HistoryII. Conditions in AthensIII. Invention of RhetoricIV. Socrates, Plato & The ShadowV. Aristotle’s ResolutionVI. Rhetoric: A 2000 Year JourneyVII. 20th & 21st Century Communication StudyCurrent LectureThe History of Communication:I. 2400 Year Historya. Public Relations Problemi. “Not worthy of academic study”ii. Lack of awareness and understanding of Communicationb. Different Namesi. Rhetoric (ancient Greece – 18th Century)ii. Elocution (18th Century – 19th Century)1. Elocution: how to communicate properlyiii. Speech (early 20th Century)iv. Communication (1960 – Present)II. Conditions in Athensa. Military and Economic SuccessThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.i. Settled disputes with hand-to-hand combatb. Adversary Systemi. Settled disputes with argumentsii. Our court systems based on thisiii. Suddenly caused Communication to become importantc. Democracy i. Give people a voiced. Cosmopolitan Cityi. *Key Factorii. Major international hub1. Word spread fast III. Invention of Rhetorica. Conditions In Athens (above) create market for rhetorici. Something becomes valuable; people want to learn how to take advantage ofit.b. Sophistsi. Invent the study of Rhetoricii. Are teachers/paid/intellectualsiii. Now considered an insult1. “shady”iv. People did not like themc. Aristotle’s Definitioni. “The art of discovering all the available means of persuasion in a given situation”IV. Socrates, Plato & The Shadowa. Idealism of Socrates & Platoi. Both Idealists = fantasy of anything can happen1. Think of them as the “Older” Generationsii. Distrusted/didn’t believe Communication was usefuliii. Foresaw problems with educating the “common people”1. Think, Twitter fights/Comment brawlsiv. Aristotle = Empiricist 1. He believed in the “actual/real” world2. Needed facts3. Think of his values as the “Modern” Generationb. Changes in Athenian Valuesi. Dynamic/movementc. Democratic Inclusioni. Responsibilities of being a citizenii. People need to be educatedd. Socrates and Plato’s Objection to teaching Rhetorici. A.k.a. The Shadow1. Causes the Public Relations problems for Communications2. “Boxing Plato’s Shadow” = metaphora. futile argumente. Socrates taught Plato who taught Aristotlei. Think of grandparent-dad-sonV. Aristotle’s Resolutiona. Rhetoric is used and it mattersi. Democracy (Presidents, VP.)b. Aristotle’s Empiricism vs. Plato’s Idealismi. Empiricism: needed evidenceii. Idealism: mystical/idealsc. Probable Truthsi. Q&A, Juries help to understand and findd. It is the duty of the honorable to know rhetorici. Be skeptical, be smartVI. Rhetoric: A 2000 Year Journeya. Philip of Macedonb. Aristotle teaches Alexander the Greati. Aristotle hired by Philipii. Alexander = Philip’s sonc. Alexander takes Rhetoric to Egypti. Alexandria1. City with Libraries2. “Making a copy” of all his informationd. Europe loses it’s ancient knowledgee. Moors return knowledge to Europei. Went Northf. Europe recovers ancient knowledgei. Went through many translationsVII. 20th & 21st Century Communication Studya. Formation of Modern Academic disciplinesi. At this time Communication was called Speechb. A thriving discipline todayi.