ADPR 3100 1st Edition Lecture 4 Outline of Last Lecture I Antioxidant and redox regulation of gene transcription Outline of Current Lecture II Something more and consumer society III Dimensions of emergence IV Rural urban 1890 V Ways of buying and mail order house VI Branding Current Lecture Something more o why did buying and advertising become more o Tiny stores and shops turned into huge department stores People started to go shopping for entertainment instead of goods you simply needed Consumer society Primary means of support is citizens consuming Not selling and making But buying and using goods and services Dimensions of emergence Agriculture v manufacturing Rural population v urban population Increase in personal earnings and spending o Household spending from 1900 to 1950 increased o As well as household income Dramatic increases in o Manufacturing compared to agriculture wage workers with paychecks o Nonfarm residents compared to farm residents city dwellers so people aren t raising chickens and stuff have to buy food o Personal income and spending o Greater needs and mean to buy These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Rural urban 1890 Farm families Nonfarm families as time went on less and less nonfarm families today is probably 95 nonfarm families Ways of buying traditional country store o Variety of generic goods didn t come from a particular company o Merchant recommendation people would buy certain things over others because store clerks would recommend New Department stores o Huge selection and volume o National manufactured goods o Preferences created by advertising o Opulent interior Wanted to KEEP people there then they will think of things to buy and buy more then intended o Shopping as an experience Mail order house department store with national research rural free delivery New ways of buying department stores mail order houses something more more to choose form more to do when shopping Branding advertising beyond notices and announcements fit the needs of consumer society brand loyalty o preference for specific brand o buy it no matter where you were or moved to o greater significance of products Consumer society Rise of consumer society o Buying from option to necessity o Shopping from a means to an end to an end in itself o Products from utility to being solutions to key problems
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