Final Project GBA573 Summer 2003 Alfredo Lezama Development of a mobile graphics engine MGraphixE 1 Table of Contents I Executive Summary II Project Analysis a Problem Statement b Project Objectives c Project Scope III Return on Investment Analysis a Expected bene fits b Expected Costs IV Measures of Success V Project Design a Requirements Analysis b Feasibility Study c Risk Management Strategy d Communication Management Strategy VI Project Development a Timelines Work Breakdown b Staffing c Implementation Method VII Testing Documentation VIII Final Analysis IX Appendix 2 I Executive Summary a Need for MGraphi xE New mobile devices both PDAs and mobile phones will have added requirements for new and compelling software applications that will attract and retain new consumers One of the critical enabling technologies for these compelling applications will be the software based 2D 3D graphics engine These graphics engines will enable applications such as games multimedia animations ring tones multimedia messaging rich user interfaces etc Mobile device manufacturers will look externally for this technology since it is not their traditional area of expertise The MGraphi xE mobile graphics engine will solve this need b Summary project deliverables The deliverables for this project will be the MGraphi xE mobile graphics engine the MGraphi xE Software Development Kit and a demonstration game that highlights all the key features of our graphics engine Additionally there will be a variety of documentation that will be produced in parallel to the development and will be made available with our product 3 c Required development team skills This development will require and over all team of 8 people One program manager two Sr software programmers four Jr software programmers and one game programmer The ir software programming skill sets must include C C Visual Basic and TI Code Composer Studio d Expected Return on Investment The development costs for this product are overwhelmingly labor costs Since this is a relatively short design cycle of 48 days the total development cost is only 133 000 00 while the target market segment is huge numbering in the100 s of millions of units It is conservatively estimated that the estimated revenue for MGraphix E could be 13 5 Million If this type of revenue is generated then the return on investment would be 9958 which would more than justify the project and its associated risks II Project Analysis a Problem Statement As mobile devices become more powerful in terms of processing power there will be increased need for compelling applications that end users will be willing to pay extra money for The cellular carriers are counting on this well documented i consumer behavior These applications will consist of games streaming media customizable user interfaces multimedia messaging ring tones and countless others An indispensable 4 software technology required to make these applications compelling is the 2D 3D graphics engine In general the original equipment manufacturers such as Nokia Motorola Samsung etc will look to Independent Software Vendors ISV for this technology since it is not their traditional area of expertise The ISVs that develop the 2D 3D graphics engine will target the multiple OEMs with optimized software for the specific application processors they use in their mobile devices This is extremely important because of how sensitive mobile devices are to power consumption and the higher the optimization the lower the power consumption ISVs will typically derive revenue from a one time licensing fee usually 10 000 250 000 plus a recurring per unit royalty usually in the 0 10 1 00 range It is estimated that the graphics engine market will be worth 500 million in 2004 and well over 1 Billion by 2010 ii b Project Objectives To develop a 2D 3D graphics engine called M Gra p hix E for Texas Instruments OMAP mobile application processors Develop a Software Development Kit for MG raphi xE Develop one demonstration game to run on MGraphi xE While there are many integrated circuit manufacturers that target the mobile market such as Qualcomm Infeneon STMicroelectronics and others it is Texas Instruments that currently has about 55 of the market share It is for this reason that we will focus our development efforts on TI s OMAP platform and deploy our first product 5 for TI s OMAP mobile application processors In addition to the large install base that will provide access to millions of mobile devices from dozens of OEMs TI offers mobile market focused ISVs membership in their OMAP Developer Network which offers a variety of business development activities technical resources Finally there are also many operating systems that run these mobile processors such as the Symbian OS Linux ATI s Nucleus and Microsoft s PocketPC We have selected PocketPC because it is the basis for both PDA s and mobile phones it has relatively free development tools and a joint reference design with TI s OMAP application processors c Project Scope MGraphi xE Justification The mobile phone market was 435 7 million units in 2002 and is forecasted to be 542 8 million units in 2004 iii Texas Instruments Total Handset Sales in Millions of Units will supply the application processors for approximately 55 or 300 million mobile 600 500 devices and the OMAP application processors 400 will sell into 73 of the 300 million or about 216 596 Units Sold 300 542 8 498 5 million units iv By focusing our development on the OMAP platform we will have a total available 200 395 8 435 7 100 0 market of 216 million units If we assume 2001 2002 2003 2004 Yankee Group 2002 MGraphi xE will capture a conservative 10 6 2005 market share and we charge a 0 50 per unit royalty our revenue could be 10 8 million and greater once the one time license fee and the SDK licensing fees are added in Finally the market for the OMAP platform is forecasted to grow heavily in the coming years and so will provide many years of growth for MGraphi xE as well MGraphi xE Characteristics Requirements 2D 3D graphics engine with built in rasterizer texturizer pixel transformer and fragment processor No great than 500Kbytes in memory size Optimized for TI s OMAP application processors MGraphi xE Software Development kit with built in design tool application prototyping engine and application production tool MGraphi xE demonstration game to highlighting all key features MGraphi xE Project Deliverables MG mobile 2D 3Dgraphics engine MG