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economics is
the study of how people manage/allocate scarce resources 
microeconomics
study of human choice in context of markets 
macroeconomics
study of economy-wide phenomena 
scarcity
limited nature of resources 
scarcity exists because
people have unlimited wants but limited resources 
rational choice means
people use all available information to make choices that are in own best self interest 
economics:
calculated self-interested people operating under conditions of scarcity 
marginal analysis
comparison of extra (marginal) costs and extra (marginal) benefits of a particular course of action 
rational individuals choose the action where...
marginal benefit > marginal cost 
as a course of action advances...
MB falls, MC rises 
an action should be advanced as long as..
MB > MC, stopping when MB = MC 
opportunity cost
value of what must be given up in order to gain something else 
opportunity costs exist because..
all decisions involve tradeoffs 
centrally planned economy
gov decides how to allocate resources 
result of centrally planned econ
not successful in producing low cost, high quality goods and services 
market economy
decisions of households and firms interacting in market allocate resources 
market econ consumers
determine what goods and services will be produced 
market econ firms
those that produce highest quality at lowest cost are the ones that will produce and sell goods and services 
market economies are..
highly efficient 
efficiency
firms produce at lowest cost, production is in accordance with consumer preference, no resource wasted, prosperity maximized 
markets are usually a good way to...
organize economic activity 
which consumers will receive the goods in a market econ?
those who are most willing and able to buy goods and services 
equity
the fair distribution of econ prosperity 
market economies are good at..
producing goods and services efficiently 
market economies are not so good at..
distributing them equitably 
in market economies, gov can sometimes
improve market outcomes 
in market economies, there is often a tradeoff between
efficiency and equity 
most economies in the world are
mixed economies, because they exhibit some degree of gov intervention 
positive analysis
concerned with what is (objective) 
normative analysis
concerned with what ought to be (subjective) 
what kind of analysis do we use in economics?
positive 
positive analysis can show...
consequences of particular policy 
positive analysis cannot show...
whether the particular policy is good or bad 
tool used to conduct positive analysis
economic model 
Production Possibilities Frontier (PPF)
curve showing max attainable combos of 2 products that can be produced with available resources and current tech 
PPF - combos on or inside the frontier are..
attainable with the available resources and current tech 
PPF - combos on the frontier are..
efficient 
PPF - combos inside the frontier are...
inefficient 
PPF - combos beyond frontier are...
unattainable - current resources and tech do not support these levels of output 
use PPF to..
illustrate tradeoffs and opportunity cost in terms of quantity of one good that must be given up to produce more of other good 
linear PPF exhibits
constant opportunity cost 
constant opportunity cost seen in production processes where...
resources are equally well-suited to producing more than one good 
a more realistic PPF is..
concave 
concave PPF model exhibits
increasing opportunity cost 
why do opportunity costs increase?
specialization of resources involved with many production processes 
when technological progress increases productivity of available resources...
PPF shifts outward 
when war, natural disasters, and significant outward migration of populations decrease a firm's productive capacity...
PPF shifts inward 
circular flow model
visual model of market econ which shows how players in econ interact in markets 
market
group of buyers and sellers of good or service and the institution or arrangement by which they come together to trade 
buyers are
source of demand 
sellers are
source of supply 
households and firms can be
either source of demand or supply 
product market
market for goods and services 
who buys/demands in product market?
households 
who sells/supplies in product market?
firms 
factor market
market for inputs into production processes of goods and service 
who buys/demands in factor market?
firms 
who sells/supplies in factor market?
households 
absolute production advantage
ability to produce a good using fewer inputs than a competitor 
comparative production advantage
ability to produce good at lower opportunity cost than competitor 
specialization in the activity in which a producer has a comparative advantage will...
increase productivity 
opportunity cost formula
sacrifice / gain 
consumption rises when
countries specialize in producing that good for which they have a comparative advantage and trade for what they do not produce 
terms of trade
price at which one good trades for another 
gains from trade possible when
per unit term of trade lies between range of opportunity costs 
perfectly competitive market has 3 conditions:
many buyers and sellers; all firms selling identical products; no barriers to new firms entering the market 
Law of Demand
holding everything else constant, there is an inverse relationship between price and quantity demanded 
what explains Law of Demand?
substitution and income effect 
substitution effect
change in quantity demanded of a good resulting from making the good more or less expensive than substitute goods 
income effect
change in quantity demanded of a good resulting from change in price on consumers' purchasing power 
purchasing power
value of a currency expressed in terms of amount of good or service that one unit of money can buy 
move up or down demand curve depicts
change in quantity demanded 
shift in demand curve depicts
change in demand 
normal good
a good for which demand increases as income rises and vice versa 
inferior good
a good for which demand increases as income falls and vice versa 
substitutes
goods and services that can be used for the same purpose 
relationship between substitute goods
increase in price of A --> decrease quantity demanded of A --> increase demand for B 
complements
goods and services that are used together 
relationship between complementary goods
increase in price of A --> decrease demand for both A and B 
population growth effect on # of buyers in market
increases # buyers in market 
effect of population growth on demand
demand for many goods will increase 
Law of Supply
holding everything else constant, there is a direct relationship between price and quantity supplied 
when price of a product rises, quantity supplied will
increase 
when price of product falls, quantity supplied will
decrease 
movement along supply curve in response to change in price is described as
change in quantity supplied 
if any factor affecting supply other than price changes, supply curve will _____, described as
shift; change in supply 
prices of inputs into production process influence
profitability of production 
if price of input rises
total cost of production rises, profitability reduced 
if price of input rises, supply...
decreases, depicted as shift to the left of the supply curve 
if price of input falls
total cost of production falls, profitability increases 
if price of input falls, supply...
increases, depicted as shift to right of supply curve 
advancements in tech
reduce cost of production and increase profitability 
tech advancements shift supply curve
right 
substitutes in production
single produces several products 
if one substitute in production experiences rise in market price, then
profitability of producing that product rises, supply curve shifts right 
when new firms enter a market
supply increases, supply curve shifts right 
when firms exit market
supply decreases, supply curve shifts left 
if firm expects market price of product will be higher in the future, it faces incentive to
reduce supply in present, increase supply in future 
free market
prices coordinate actions of buyers and sellers, shortages or surpluses eliminated, prosperity in society maximized 
market mechanism
process by which players in market respond to flexible prices --> optimal market outcomes are achieved 
market equilibrium
point of intersection of demand and supply curves; where quantity demanded = quantity supplied 
in a free market, market mechanism drives market toward
equilibrium 
in reality, equilibrium is achieved as rational people respond to
incentives 
disequilibrium quantity when actual price > equilibrium price
quantity supplied > quantity demanded --> market surplus 
disequilibrium effect on firms when actual price > equilibrium price
incentive to lower prices in order to encourage sales and generate revenue 
when actual price > equilibrium price, downward pressure on price exists as long as
surplus exists 
when actual price > equilibrium price, price will stop falling when
quantity supplied and quantity demanded are equal, which is when price is equal to equilibrium level 
disequilibrium quantity when actual price < equilibrium price
quantity demanded > quantity supplied --> market shortage 
disequilibrium effect on firms when actual price < equilibrium price
incentive to raise prices b/c they know buyers will be willing to pay more 
when actual price < equilibrium price, upward pressure on price will exist as long as
shortage exists 
when actual price < equilibrium price, price will stop rising when
quantity supplied = quantity demanded, price = eq. level 
Law of Demand and Supply
price of good or service will adjust so that quantity demanded = quantity supplied 
relationship between price and quantity demanded?
negative 
relationship between price and quantity supplied?
positive 
elasticity
measure of responsiveness of quantity demanded and supplied to a change in one of its determinants 
Price Elasticity of Demand (PED)
measure of responsiveness of quantity demanded to a change in price 
PED formula
|(% change in quantity demanded)/(% change in price)| 
midpoint method: % change is
(A-B)/((A+B)/2) 
PED > 1
demand is elastic; quantity demanded changes proportionately more than price 
PED < 1
demand is inelastic; quantity demanded changes proportionately less than price 
vertical demand curve
PED = 0 perfectly inelastic 
horizontal demand curve
PED = infinity perfectly elastic 
PED = 1
demand is unit elastic; quantity demanded changes proportionately the same amount as price 
availability of close subs -->
more elastic demand 
necessities
more inelastic in demand 
luxuries
more elastic in demand 
broady defined market (food)
more inelastic in demand 
narrowly defined market (bananas)
elastic in demand 
goods in the long run
more elastic in demand 
goods in the short run
more inelastic in demand 
if price of good requires only small fraction of avg consumer's total budget, demand will be
more inelastic 
total revenue =
price per unit X quantity sold 
for demand that is inelastic, price and total revenue move in
same direction 
for demand that is price elastic, price and total revenue move in
opposite directions 
for demand that is unit elastic, change in price will
not cause change in total revenue 
total revenue will rise over
the elastic range of the demand curve 
total revenue will reach max at
point of unit elasticity 
total revenue will fall over
inelastic range of demand curve 
a firm or economy that is operating on its production possibilities frontier is
efficient 
market economy is considered ___ because
the best way to organize economic activity; efficient outcome (consumer and producer benefit is maximized) 
willingness to pay
maximum amount a buyer is willing to pay for a good or service 
marginal benefit (MB)
benefit received by buyer from consuming one unit of a good or service 
consumer surplus
difference between consumer's MB of good or service and the price actually paid 
if MB > price, consumer will
buy 
if MB < price, consumer will
not buy 
if MB = P, consumer is
indifferent 
MB of every consumer is reflected in
demand curve 
consumer surplus for the entire market =
area under demand curve and above price 
2 components of increase in consumer surplus when price falls
greater difference between MB of existing buyers and price; surplus which belongs to new consumers that can now participate b/c price has dropped below their MB 
willingness to supply
minimum price firm is willing to accept on the sale of one unit of good or service 
marginal cost (MC)
additional cost incurred by firm by producing one additional unit of good or service 
MC =
minimum acceptable price 
MB =
willingness to pay 
producer surplus
difference between price a firm receives for one unit of product and the MC of that unit 
if price > MC, producer will
supply 
if price < MC, producer will
not supply 
if price = MC, producer
is indifferent 
MC of every producer is reflected in
supply curve 
producer surplus for entire market =
area above supply curve and below price 
2 components of increase in producer surplus if price rises
greater difference between price and MC of producers already participating; surplus belonging to new producers who have entered the market b/c price has risen above their MC 
efficiency exists when
benefits to participants in a market have been maximized 
total economic surplus (TES) =
consumer surplus + producer surplus 
efficiency =
max TES 
deadweight loss
reduction in TES resulting from market not being in equilibrium 
market equilibrium is considered efficient because
it provides the max level of TES 
trading in a market should take place as long as
MB > MC until MB = MC 
market is efficient when MB of last unit traded =
MC of its production 
output is inefficiently low when
output is below equilibrium output; MB > MC 
output is inefficiently high when
output is greater than equilibrium output; MB < MC 
economic efficiency is a market outcome in which
max TES; MB last unit produced = MC of production 
market equilibrium is efficient because it
maximizes total economic surplus 
price floor
legal minimum on price designed to help producers 
binding price floor is set greater than
the equilibrium price 
price ceiling
legal max on price designed to help consumers 
binding price ceiling is set less than
the equilibrium price 
producer tax effect on supply curve
supply curve will shift upward by size of tax 
tax revenue =
size of tax X # units sold 
tax on buyers effects demand curve by
shifting demand curve down by size of tax 
tax incidence
manner in which burden of tax is shared among participants in market 
burden of tax will fall more heavily on side of market (D or S) that is
less elastic 
burden of a tax can be measured by how much
price changes for each market participants 
externality
cost or benefit that affects someone or something who is not directly involved in the production or consumption of a good or service 
negative externality
cost or adverse effect imposed on society by production of good or service 
positive externality
additional benefit conferred on members of society who are not direct consumers of good or service 
when externality is present, market equilibrium is
no longer efficient because it does not maximize welfare of all people and entities affected by production and consumption 
market equilibria only taking into account MB and MC that are
internal, private, to market 
demand curve reflects only
private MB 
supply curve reflects only
private MC 
when externality is present, gov intervention can potentially
increase market efficiency 
private MC of production is
cost incurred by firm to produce each unit of output, reflected in supply curve 
external MC of production is
cost imposed on certain members of society or the environment 
social MC is
sum of private MC and external MC at each unit of output 
when negative externality is present, private market will ____ or _____
produce too much of good or service; sell it a price that is too low 
when negative externality is present, quantity of output produced at private market equilibrium has characteristic of
social MC > MB 
tax charged to sellers of good or service can force private market to
internalize external costs of production and reduce output to efficient level 
when a positive externality is present, private market will
consume too little of good or service 
when positive externality is present, quantity of output produced at private market equilibrium has characteristic of
social MB > social MC 
market failure
private market fails to produce efficient level of output 
fundamental cause of market failure
incomplete/difficulty enforcing property rights 
if property rights are clear and enforceable
no external cost or benefit exists, no externality associated with the market 
in the short run, at least ____ input(s) is/are fixed
one 
fixed inputs have costs that
do not vary with quantity of output produced in short run 
variable inputs have costs that
vary with quantity of output produced in short run 
in the short run, total cost of production =
total fixed + total variable costs 
in the long run, ____ costs of production are variable
all 
in the long run, total cost of production =
only total long run variable cost 
explicit costs involve
spending money 
implicit costs are
nonmonetary opportunity costs (firm owner's time, financial capital, economic depreciation) 
marginal product
change in output generated by use of additional unit of variable input 
effect of specialization and division of labor
increase marginal product at lower levels of output 
effect of fixed input acting as constraint on production
diminishing marginal product at higher levels of output 
at low levels of output and of variable input used, marginal product
rises 
at higher levels of output and of variable input used, marginal product
fall 
MC formula
(change in total cost) / (change in output) = (change in total cost) / (marginal product) 
increase marginal product means
each additional unit of variable input is more productive --> becomes less expensive to produce one unit of output 
decrease marginal product means
each additional unit of variable input is less productive --> becomes more expensive to produce one unit of output 
marginal product of labor and marginal cost of output have what kind of relationship?
inverse 
Average Total Cost (ATC)
total cost per unit of output 
at output levels where MC < ATC, ATC is
falling 
at output levels where MC > ATC, ATC is
rising 
ATC crosses MC at
minimum of ATC 
Average Variable Cost (AVC)
total variable cost per unit of output 
at output levels where MC > AVC, AVC is
rising 
at output levels where MC < AVC, AVC is
falling 
AVC crosses MC at
minimum of AVC 
Average Fixed Cost (AFC)
total fixed cost per unit of output 
AFC continually ____ as output ___
declines, increases 
economies of scale
firm's long run avg cost falls as output increases 
constant returns to scale
firm's long run avg cost remains unchanged as output increases 
minimum efficient scale of firm
quantity of output at which all economies of scale are exhausted --> constant return to scale begins 
diseconomies of scale
firm's long run avg cost rises as output increases 
diseconomies of scale begin when
a firm grows so large that it becomes difficult and costly to coordinate its operation 
innovation allows entrepreneurs in competitive market to
earn profit in the short run 
in the long run, competition
forces price to fall --> revenue just covers costs of production 
firms in perfectly competitive markets are considered
price takers 
firms in perfectly competitive markets are
unable to influence market price 
profit =
total revenue - total cost 
total revenue (TR)
quantity sold X market price per unit 
average revenue (AR)
(TR)/(quantity of output) = (Q X P) / Q = P 
marginal revenue (MR)
change in TR generated by sale of one unit of output = (change TR) / (change Q) 
perfectly competitive firm
P = AR = MR 
horizontal line at market price represents
MR, demand faced by firm, price, AVR 
MR - MC =
amount of profit earned by producing and selling last unit of output 
if MR > MC
increase output 
if MR < MC
decrease output 
MR = MC
max profit 
profit maximizing level of output
where difference between TR and TC is greatest 
profit =
(P - ATC) * Q 
shut down
firm still pays fixed costs, but saves variable costs of production 
shut down if
price is less than avg variable cost 
network externality
usefulness of product increases as more consumers use the product 
natural monopoly
when economies of scale mean that one firm can supply the entire market at lower total avg cost than can 2 or more firms 
natural monopolies prevalent in industries that involve
large fixed costs, small variable costs, small MC of production 
market power
ability of firm to charge price > MC

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