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economics
choices people make to attain their goals, given their scarce resources
microeconomics
the study of how individuals, households, and firms make choices, how they interact in markets, and how the government attempts to influence their choices
macroeconomics
the study of the economy as a whole, including topics such as inflation, unemployment, and economic growth
equity
fair distribution of economic benefits (fairness)
efficiency
no waste
scarcity
a situation in which unlimited wants exceed the limited resources available to fulfill those wants (choices depend of scarcity)
three key economic ideas
1. people are rational 2. people respond to economic incentives 3. optimal decisions are made at the margin
people are rational
individuals that weigh the benefits and costs of each action, and they choose an action only if the benefits outweigh the costs
marginal
extra or additional
optimal decision
marginal benefit (MB) = marginal cost (MC)
trade-offs
the idea that b/c of scarcity, producing more of one good or service means producing less of another good or service
trade-offs force society to answer three fundamental questions
1. WHAT goods and services will be produced? 2. HOW will the goods and services be produced? 3. WHO will receive the goods and services produced?
centrally planned economy
economy in which the government decides how economic resources will be allocated (north korea)
market economy
economy in which the decisions of households and firms interacting in markets allocate economic resources (all by demand & supply) - none exist
mixed economy
economy in which most economic decisions result from the interaction of buys and sellers in markets along with the government playing a significant role in the allocation of resources
opportunity cost
the value of the thing you didn't do (or the next best alternative)
market
a set of buys and sellers whose actions effect the price of a product or service
productive efficiency
situation in which a good or service is produced at the lowest possible cost (usually a result of competition among firms)
allocative efficiency
state of the economy that occurs when the production is in accordance with consumer preferences (every good or service is produced up to the point where the last unit provides a marginal benefit to society = to the marginal cost of producing it)
voluntary exchange
situation that occurs in markets when both the buyer and the seller of a product are made better off by the transaction
positive analysis
analysis concerned with what is (a factual and testable statement (no time limit))
normative analysis
analysis concerned with what ought to be (an opinion : use of "too" "usually" "should")
economics is about...
positive analysis, which measures the costs and benefits of different courses of action
law of demand
(the inverse relationship between price of a product and the quantity) the rule that when the price of a product falls, the quantity demanded of the product will increase, and when the price of a product rises, the quantity demanded will decrease
substitution effect
the change in the quantity demanded of a good that results from a change in price, making the good more or less expensive relative to other goods that are substitutes
quantity demanded
the amount of a good or service that a consumer is willing and able to purchase at a given price
demand curve
a curve that shows the relationship between the price of a product and the quantity of the product demanded (slopes down \ )
market demand
demand by all the consumers of a given good or service
"change in the quantity demanded"
the movement alone the demand curve as a result of a change in the product's price
"change in demand"
a shift of the demand curve, occurs if there is a change in one of the variables - other than the price - that affects the willingness of consumers to buy the product (increase = right/decrease = left)
demand shift factors
1. income 2. prices of related goods 3. tastes 4. population and demographics 5. expected future prices
change in income shift
the income that consumers have available to spend affects their willingness and ability to buy a good (shown with normal and inferior goods)
ceteris paribus
the condition to where all else is equal or held constant
normal good
a good for which the demand increases as income rises and decreases as income falls (meat, pasta)
inferior good
a good for which the demand increases as income falls and decreases as income rises (ramen noodles)
change in the prices of related goods
is shown through the two concepts of substitutes and complements
substitutes
things we buy instead of each other, can be used for the same purpose - the more you buy of one, the less you will buy of the other (Coke and Pepsi)
complements
things we buy and use together - the more consumers buy of one, the more they will buy of the other (hot dog and hot dog buns)
change in tastes (or preferences)
refers to the many subjective elements that can enter into a consumer's decision to buy a product - consumers can be influenced by an advertising campaign or trends for a product (taste increases = shift of demand right, taste decreases = shift of demand curve left)
change in population and demographics
the number or buyers, as overall population increases, demand increases/ as regions change the demand for particular goods will increase or decrease because of different preferences in different regions
change in expectations (demand)
-expect price to be higher in the future, demand increases now (buy more today to avoid the higher price later) and shifts right -expect price to be lower in the future, demand decreases now (as they wait) and shifts left
supply curve
a curve that shows the relationship between the price of a product and the quantity of the product supplied (slopes up / )
law of supply
holding everything else constant) the rule that increases in price cause increase in the quantity supplied, and decreases in price cause decreases in the quantity supplied
"change in quantity supplied"
when you change the price and
"change in supply"
a shift of the supply curve if the price changes (increase = right/decrease = left)
quantity supplied
the amount of a good or service that a firm is willing and able to supple at a given price
supply shift factors
1. price inputs 2. technological change 3. prices of substitutes in production 4. number of firms in the market 5. expected future prices
change in the price of inputs
anything used in the production of a good or service, price goes up, supply of the product goes down (shifts left)
change in technology
a positive and negative change in the ability of a firm to produce a given level of output with a given quantity of inputs, new way of making something
change in expectation (supply)
-if a price is expected to go up in the future, it has an incentive to decrease supply now - shift left and increase it in the future- shift right - if price is expected to go down in the future, one would supply more today - shift right (affect supply in the exact opposite way of demand)
change in the number of firms (sellers)
increase in firms will increase the supply - shift right - decrease in firms will decrease supply - shift left
change in price of substitutes in production
the change to alternative products for a firm to produce (apple with iPhones and iPads)
market equilibrium
when the quantity demanded equals the quantity supplied and gives the equilibrium price and quantity (the place the market tends toward)
surplus
situation in which the quantity supplied is greater than the quantity demanded
shortage
situation in which the quantity demanded is greater than the quantity supplied
inverse demand function
P = a - b (Q) , the equation shown in the graph
inverse supply function
P = a + b (Q) , the equation shown in the graph
variable meanings
P - price a - where the line intercepts Q = 0 b - slope Q - quantity
equilibrium quantity and price
set the supply and demand inverse functions to each other
demand or supply function
when the equation is equal to Q not P, the equation shown through table data
consumer surplus
difference between the highest price a consumer is willing to pay for a good or service and the actual price the consumer pays (benefit to consumer, measured in $ from area)
marginal benefit
the additional benefit to a consumer from consuming one more unit of good or service
producer surplus
difference between the lowest price a firm would be willing to accept for a good or service and the price it actually receives (measures benefit to company though area)
marginal cost
the additional cost to a firm of producing one more unit of a good or service
economic surplus
the sum of consumer and producer surplus
price ceiling
a legally determined maximum price that sellers may charge (rent control)
price floor
a legally determined minimum price that sellers may receive (minimum wage)
dead weight loss
reduction in economic surplus that results when the market isn't efficient
net benefit
amount that one triangle is reduced < amount 2 triangle increases
price ceiling above the equilibrium...
does nothing to distort the market
price floor below the equilibrium...
does not distort the market
imposing tax
supply curve shifts up by the amount of the tax (nothing happens to the demand curve)
pre-tax
original equilibrium price and quantity
post-tax
equilibrium price and quantity after the tax
tax incidence
the actual division of the burden of a tax between buyers and sellers in a market (vertical differences)
revenue to government
the gap between consumer surplus and producer surplus

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