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cross price elasticity of demand 
responsiveness of quantity demanded of one good to changes in the price of another good 
Rival means
One persons consuming the good means no one else can consume it. Ex) if I eat a hamburger, no one else can. Same with 2 people wearing the same pair of shoes. Doesn't work.
Excludable means
If you do not pay for the good, you cannot consume it. Ex) hamburger: if you don't pay, McDonald's won't sell it to you
Privates goods are
Excludable and rival
Quasi-public goods are
Non rival and excludable
Common resources are
Rival and non-excludable
Public goods are
Non rival and non excludable
Examples of private goods
Food Clothing Cars Tv Mail Private school
Examples of quasi-public goods
Cable tv Sirius xm Satellite radio Netflix  Hiking (with fence)
Examples of common resources
Roads Internet Fish in the ocean Education in public school
Examples of public goods
Clean water/air National defense Hiking (no defense)
Public good that is non-rival and non-excludable
Fireworks
What is the problem with private provision of public goods?
Free riding which leads to market failure
Free riding definition
Everyone benefits but they don't have to pay for it
Common resources leads to the problem of
Tragedy of the commons
Tragedy of the commons definition
The tendency of a common resource to be overused
What causes tragedy of the commons?
Private incentive and social incentives do not line up
cross price elasticity formula
% change in quantity demanded of A/ %change in the price of B
if the products are substitutes, the cross price elasticity of demand will be 
positive
if the products are complements, the cross price elasticity of demand will be 
negative 
if the products are unrelated, the cross price elasticity of demand will be 
zero 
income elasticity of demand 
responsiveness of quantity demanded to changes in income 
income elasticity of demand formula
% Δ in QD / % Δ in income
If the income elasticity is positive but less than 1 the good is..
Normal and a necessity - Bread
examples of a normal necessity: 
-milk, bread, eggs -JC Penny's, GAP, Toyota Corolla, Ford Focus
if the income elasticity of demand is positive but greater than one the good is 
normal and a luxury 
examples of normal luxuries 
-crab legs, steak -gucci, banana republic -audi, porsch
if the income elasticity of demand is negative then it is 
inferior 
examples of inferior goods 
-fast food, spam -walmart, old navy
price elasticity of supply definition 
responsiveness of the quantity supplied to a change in price
price elasticity of supply formula
% change in qty supplied ____________ % change in price
because the supply is upward sloping, the price elasticity of supply will be 
positive 
if the price elasticity of supply is less than one, then supply is 
inelastic 
if price elasticity of supply is greater than one, then supply is 
elastic 
if the price elasticity of supply is equal to 1, then supply is
unit elastic 
what is the primary factor that will effect price elasticity of supply?
passage of time 
total costs 
the total cost of all the inputs a firm uses in production 
variables costs and examples 
costs that change depending on how much output there is (ingredients, drinks, labor)
fixed costs and examples 
costs that remain constant, regardless of output (rent, insurance)
how do you calculate total cost 
TC=VC+FC
short-run definition 
time period during which at least one input is fixed 
long-run definition 
the period of time during which a firm can vary all its inputs 
difference between the short-term and the long-run 
in the long run, all the costs are variable, in the short run, at least one cost is fixed 
explicit costs definition/examples 
cost that involves spending money (capital equipment, oven materials, ingredients, labor, rent, utilities, advertising, taxes) 
implicit costs definition/examples
-income i could have earned at my next best job (lost interest or stock dividends) 
profits are defined as 
profits=total revenue-total cost 
elasticity means 
measure of how much one economic variable changes to changes in another economic variable 
Why do we use elasticity and not slope?
slope is sensitve to the units 
price elasticity of demand is 
the responsiveness of the quantity demanded to a change in price
price elasticity of demand formula
% change in Q / % change in Price
How do you calculate the percentage change in price?
% Δ p2- % Δp1/(p2+p1)/2
is the price elasticity of demand is not the same as the slope of the demand curve?
NO
the larger the elasticity, the more ______ i am to price changes 
sensitive 
inelastic demand: 
when percentage change in quantity demanded is less than the percentage change in price -absolute value is elasticity is less than 1
examples of inelastic demand 
gasoline, addictive goods (cigarettes), utilities, medicine 
elastic demand: 
when the percentage change in quantity demanded is greater than the percentage in price -absolute value is greater than 1
examples of elastic demand 
raman noodles, pepsi, vacations 
unit elastic demand: 
when the percent change in quantity demanded is equal to the percent change in price -absolute value of price elasticity is equal to 1
perfectly elastic demands are: 
horizontal, (undefined, ∞)
perfectly inelastic demand: 
vertical, (0)
determinants of elasticity of demand: 
1. availability of close substitutes 2. passage of time 3. luxuries versus necessities 4. definition of the market 5. share of a good in a consumer's budget
utility is 
the enjoyment people receive from consuming goods pr services 
utility measure ordinal: 
give rankings of what you like, but the actual values are meaningless 
marginal utility 
the change in total utility a person receives from consuming an additional unit of a good or service 
why is marginal utility more important than total utility in consumer decision making?
because optimal decisions are made at the margin 
law of diminishing marginal utility 
the more you consume of a good or service, the less utility each additional unit gives you 
what does the law of diminishing marginal utility suggest?
that consumers experience diminishing additional satisfaction as they consume more of a good or service 
the rule of equal marginal utility per dollar spent 
spending should be allocated across goods so that the marginal utility per dollar spent is the same for each good 
formula for utility per dollar spent: 
MU1/P1=MU2/P2
the market for chevron gas price elasticity of demand is more elastic if 
had more close substitutes 
when referring to utility, budget constraint must be:
binding- means total spending must be equal to total amount available to spend 

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