36 Cards in this Set
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Penny press
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Penny press was filled with popular news
Advertisements became popular to off-set costs
Showcased middle class goods for purchase
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Gerbner's model of communication
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• News is bias because of the source that you are getting your news from, weather it be from CNN or Fox News.
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"Tragedy porn"
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• Surveillance function that appeals to our biological imperative to pay attention to things that could hurt us. We want to protect ourselves.
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Framing
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- how it is presented.
• Writers and editors must choose how to "package" the story in order to satisfy a number of demands
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Achievement gap and SES
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• Children from families with low social economic status (SES) did not perform as well in school as those from high SES
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Sesame Street and cognitive learning
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• Sesame Street was created to prepare children to be able to come into school with the ability to achieve more
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Sesame Street taught letters, numbers, shapes, reasoning, problem solving, physical environment and social environment
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Mr. Roger's Neighborhood and affective learning
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affective- self-esteem, awareness of others, imagination, community
• Effects: 23+ studies show that
• Kids watching had higher self-esteem
• more imaginative play
• cooperation
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Social Learning Theory
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• Albert Bandura
• Vicarious Experience- the notion that humans can experience the world through observing rather than through direct experience.
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Social Learning Theory Modeling
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• Attention
• Retain
• Reproduce
• Motivation
• witness consequences
• Reward and punishment
• Attractiveness of the reward or punishment
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Positives of Video Games
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• Minimally invasive surgery
• Memory and hand/eye coordination
• Real world job skills (WoW)
• Coordinating people
• Delegation
• Communicating using technology across many different genders, ethnicities and age groups
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Negatives of Video Games
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• Mortal Kombat caused the first view ratings for video games
• Social Learning Theory
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Displacement hypothesis
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• Time spent engaging in an activity necessarily results in less time spend engaging in other activities
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Facebook and learning
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• Class Facebook
• can increase affective and cognitive learning
• Students are engage with course material at their own time in their own space
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Media Use and GPA
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No Exposure- Good GPA
Low Exposure- Better GPA
High Exposure- Really Bad GPA
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Online education
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• Massive Open Online Courses
• iTunes U
• Online Classes and degrees
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Need for relatedness
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Maslow Hiearchy of needs...
People need a sense of relatedness, and using Social Media fulfills that.
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Robert Putnam
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Media has reduced social interactions among people
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Problem With Online Learning
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Motivation
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Barry Wellman
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Media helps bring people together.
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Social Networking Sites (SNS)
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web based services that allow people to...
Construct a profile, and connect with other users.
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Goldilocks effect
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Linear effect with the number of friends on a Social Network and Popularity.
More=popular
Less=non popular
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Social presence
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relates to how much intimacy or closeness we can achieve using technology
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Impression management
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influence the observations and opinions of others about something
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Self-presentation
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is behavior that attempts to convey some information about oneself or some image of oneself to other people
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Haptic communication
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nonverbal communication and the way by which people and other animals communicate via touching
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Cues-filtered-out perspective
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they leave out important nonverbal codes. No gestures, facial expression, eye contact, body movement, or paralanguage
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What makes something newsworthy
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• Timeliness
What is happening in the news right now
• Prominence
Social importance or how famous the person is
• Proximity
Where the event is taking place and how close you are in relation to the even
How close it hits to home, personally.
• Consequence
If it has a great conseque…
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Social Information Processing Theory
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how people get to know one another online, without nonverbal cues, and how they develop and manage relationships in the computer-mediated environment
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Hyperpersonal relationships
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are relationships formed primarily through Electronically Mediated Communications (EMC)
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Agenda Setting
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• Agenda setting establishes the salient issues or images in the minds of the public
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Citizen Journalism
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• An individual, usual an amateur, who reports on the events and stories around them using some sort of communication technology.
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Collaborative Journalism
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multiple reporters or news organizations, without affiliation to a common parent organization, report on and contribute news items to a news story together
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Equivocality
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(it has more than one potential meaning or interpretation)
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Media Richness Theory
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some channels are better for some messages
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Rich Channel
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"rich" in the number of cues avail- able for communication
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Lean Channel
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"lean" in the number of cues available for communication)
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COMM 105: EXAM 1