28 Cards in this Set
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What is the difference between mass and interpersonal communication?
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Mass communication has an anonymous audience
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What is mass mediated communication?
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process by which we stimulate meaning in the minds of others using both verbal and non verbal messages
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channel
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means used to convey the message
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What is the difference between digital radio and an xm radio?
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an xm radio has more channels
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What are the 2 dif characteristics to judge mass comm?
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1) how personal
2) how exclusive
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personalization
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directed towards one person
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narrowcasting
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smaller more specific audiences
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interactivity
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the extent to which a user is able to influence the form and content of a media environment
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asynchronicity
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control over when a message is received
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Zittrain model of the internet
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Peppers Serve As Cute Socks
physical
services
applicants
content
social interaction
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long tail
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when people tag things it makes it easier to trick people
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Crowdsourcing
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using consumers to develop and market products
Ex. Who wants to be a millionaire, Democracy
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The scaffolded Mind
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when someone slowly takes away help
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brain plasticity
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when we can adapt to technology
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Information Literacy Process
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Define - determining nature an purpose of task
locate - seeking info sources & retrieving info
selecting & examining info
organise - record and reconstruct info to suit the task
present info
evaluate - assess and make judgments about own learning
Daddy Loves Seeing Orgasms Past El…
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digital divide
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divisions in society between people who have better opportunites to benefit from technology
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jury theorem
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the majority of a group would come up with a correct answer than one person would
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wikiality
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info on wikipedia can be edited by anyone
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wikibias
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if someone edits a wikipedia page of a competitor in a negative way
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Postel's Law
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be conservative in what you send but liberal in what you accept
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procrastination principle
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dont fix something until it is broken
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magic bullet theory (hypodemic needle theory)
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people are passive and absorb everything they see
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media dependency
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the more dependent someone is on the internet the more influential the media is on someone
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Who created the World Wide Web?
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Tim Berners Lee
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How are technologies adopted?
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S Curve
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technological determinism
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when technology defines our social lives and adjusts it
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What made info go digital?
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binary code
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What does binary code look like?
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1's and 0's
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COMM 105: EXAM 1