36 Cards in this Set
| Front | Back |
|---|---|
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Communicatio
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any action(s) that a person consciously uses to affect someone's behavior
-deliberate & intentional process
-goal: to get meaning across
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Audience Centered Process
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considering target receivers goals, attitudes, knowledge, etc.
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Communication can be accomplished through?
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verbal and nonverbal messages
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Steps of Communication
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source encodes message > message > channel message > receiver decodes > feedback
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Encoding
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process source goes through when determined message to send
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Source
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person/place/thing communication originates from
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Message
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symbols used in attempt to share meaning
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Channel
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how the message gets from the sender to receiver
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Decoding
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opposite of encoding, what receiver takes from message
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Noise
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anything interrupting a successful transmission
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Mediated Communication
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one requires technology to deliver message
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Non-Mediated Communication
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does not require technology to deliver message
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Narrowcasting
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transmitting info to smaller, less anonymous, and more well-defined audiences
-one size fits all
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Interpersonal Communication
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intimate audience, personal source, clear goal, (usually) non-mediated
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Mass > Media
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channels, audiences, control, transmission, typification, learning
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Types of Changes in Mediated Communication
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digitization, binary code, and demastification
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Digitization
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converting info to binary code to be decoded by computer processor
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Binary Code
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language of 0's and 1's
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Demastification
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idea that media becomes less mass and allow for greater personalization and interpersonal content
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Mass Communication
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large audience (>50), anonymous source, complex and multiple sources, mediated
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How useful is the distinction between mass media and interpersonal communication?
|
O'Sullivan (2005) suggests the divide has never been so clear
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We use Interpersonal Channels for?
|
mass reasons
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We use Mass Channels for?
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interpersonal reasons
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Computer Mediated Communication
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computer (the use of computing technologies), mediated (that carry messages), communication (to stimulate meaning in the minds of others)
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Communication is what type of process?
|
audience centered
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What is the Internet?
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-prime example of a decentralized organization, or an organization without a central leader
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The value of a network, expressed as Metcalfe's Law
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we might think of it as a social space: generative, uncontrolled, and simple
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The internet is _____ and ____
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distributed and decentralized
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Core Competencies of Web 2.0
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services (not software), control of data that gets better with use, trusting users as co-developers, harnessing collective intelligence, using the long tail, non-device specific software, and lightweight interfaces, rich user experiances
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WEBS
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web 1.0- read and retrieve
web 2.0- create and collaborate
web 3.0- predictive data
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What do these advancements mean for the future of the internet?
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the more netizens there are, the better the internet (likely) is for each user
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The Shannon-Weaver Mathematical Model
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info source > transmitter (encoder) > channel > receiver (decoder) > destination
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Message Personalization (Private) & Access Exclusivity (Everyone)
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-the message is directed toward one person but can be viewed by many
-masspersonal comm: interpersonal channel for mass comm
-ex: personal advertisement
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Message Personalization (Public) & Access Exclusivity (Everyone)
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-the message is directed toward many and can be viewed by many
-conventional mass comm
-ex: a billboard
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Message Personalization (Private) & Access Exclusivity (Only One Person)
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-the message is intended for only one person and viewed by only one person
-conventional interpersonal comm
-ex: a love letter
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Message Personalization (Public) & Access Exclusivity (Only One Person)
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-not personal, but the message is sent just to you
-masspersonal comm: using mass channels for interpersonal comm
-ex: spam
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COMM 105: EXAM 1