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Validity
degree to which a test measures what it is intended to measure
Reliability
repeatable results; consistency
Types of Research
1) descriptive 2) correlation 3) experimental 
Descriptive Research
describing the who, what, when, where studies that collect detailed information about specific situations, often using observation, surveys, interviews, recordings, or a combination of these methods
Correlation Research
a type of descriptive study 2 variables; make associations (positive or negative strength) 
Experimental Research
 research method in which variables are manipulated and the effects are recorded there is a control group
Ethnography
a descriptive approach to research that focuses on life within a group and tries to understand the meaning of events to the people involved
Classical Conditioning
 association of automatic responses with new stimuli Pavlov's Dogs 
unconditioned stimulus
part of classical conditioning automatically produces an emotional or phsyiologial response
unconditioned response
part of classical conditioning naturally occurring emotional or physiological response
neutral stimulus
part of classical conditioning not connected to a response
conditioned stimulus
part of classical conditioning evokes an emotional or physiological response after conditioning
conditioned response
part of classical conditioning learned response to a previously neutral stimulus
Operant Conditioning
 learning in which voluntary behavior is strengthened or weakened by consequences or antecedents  B.F. Skinner
Positive Reinforcement
part of operant conditioning strengthening behavior by presenting a desired stimulus after the behavior (think addition)
Negative Reinforcement
part of operant conditioning strengthening behavior by removing an aversive stimulus when the behavior occurs (think subtraction)
Presentation Punishment
part of operant conditioning decreases a behavior by presenting an aversive stimulus following the behavior; aka "Type I Punishment"
Removal Punishment
part of operant conditioning decreases a behavior by removing a pleasant stimulus following the behavior; aka "Type II Punishment"
Continuous Reinforcement Schedule
presenting a reinforcer after every appropriate response helps a person learn a new behavior faster; then move on to intermittent reinforcement schedule
Intermittent Reinforcement Schedule
presents a reinforcer after some but not all responses helps students to maintain skills without expecting constant reinforcement; fixed (predictable) or variable (unpredictable) 2 kinds:  1) interval = based on amount of time that passes b/t reinforcers 2) ratio = based on the nu…
Cueing
providing a stimulus that "sets up" a desired behavior useful in setting the stage for behaviors that must occur at a given time, but are easily forgotten  prompt = a reminder that follows a cue to make sure the person reacts to the cue
Shaping
method for encouraging behaviors  reinforcing each small step of progress toward a desired goal or behavior (reinforcing progress instead of waiting for perfection)
premack principle
method for encouraging behaviors  a more-preferred activity can serve as a reinforcer for a less-preferred activity "Grandma's Rule"
positive practice
method for encouraging behaviors  practicing correct responses immediately after errors
Information Processing
human mind's activity of taking in, storing, and using information information is encoded in sensory memory where perception and attention determine what will be held in working memory for further use. In working memory, new info connects with knowledge from long-term memory. Thoroughl…
Sensory memory
initial processing that holds sensory memory very briefly transforms incoming stimuli (sights, sounds, smells, etc.) into info holds info very briefly; capacity very large, duration 0.5 to 2 or 3 seconds why we see movements as a continuous motion
Alfred Bandura
behaviorist (but bridge b/t behaviorism and cognitive) emphasized observational learning (the learning through the observation of others) children's behaviors influenced by vicarious (indirect) experience modeling; Bobo Doll Experiment
Working Memory
info that you are focusing on at a given moment active process capacity: b/t 5 and 9 bits duration: 5-20 seconds 3 parts: central executive, phonological loop, and visuospatial sketchpad
Central Executive
CEO of the cognitive systems of working memory; controls/manages the other cognitive processes supervises attention makes plans retrieves info integrates info
Phonological loop
a system for rehearsing words and sounds  ex. language
Visuospatial sketchpad
a system for visual and spatial info ex. faces, getting places
Cognitive Load
the amount of mental resources required to perform a particular task related to working memory intrinsic cognitive load = content of an exam, reading assignment extraneous cognitive load = room mates talking, loud music
Maintenance Rehearsal
keeping info in working memory by repeating it to yourself useful for remembering something you plan to use then forget ex., repeating a phone number until you write it down
Elaborative Rehearsal
keeping info in working memory by associating it with something else you already know (knowledge in long-term memory) retains info in working memory and also moves it to long term memory
Chunking
grouping individual bits of data into meaningful larger units
Decay
weakening and fading of memories with the passage of time forgetting 
Interference
processing new info interferes or gets confused with old info; as new thoughts accumulate, old info is lost from working memory forgetting
Long-Term Memory
permanent store of knowledge; holds information that is well learned, such as the names of all the people you know capacity: unlimited duration: (theoretically) permanent contains many types of knowledge, organized, and connected often unconscious
Declarative Knowledge
LT Memory verbal info; facts; "knowing that..." something is the case
Procedural Knowledge
LT Memory knowledge that is demonstrated when we perform a task; "knowing how..." 
Conditional/Self-Regulatory Knowledge
LT Memory knowing how to manage your learning, or knowing how and when to use your declarative and procedural knowledge; "knowing when to..."
Mnemonics
used for specific information; very simple; systematic procedures for improving memory ex. acrostics, Method of Loci, key words, acronyms
Method of Loci
Mnemonic device associating items with specific places 
Acronym
Mnemonic device remembering by using the first letter of each word to form a new, memorable word ex. EGBDF "every good boy does fine"
Chain Mnemonics
Mnemonic device memory strategies that associate one element in a series with the next element
Keyword Method
Mnemonic device system of associating new words or concepts with similar-sounding cue words and images
Perception
process of detecting a stimulus and assigning meaning to it how we interpret the incoming stimuli (sensations), a subjective experience, active
Attention
focus on a stimulus primary factor in determining which info moves on for further processing a limited resource
Automaticity
does not require much attention
Metacognition
Knowledge about our own thinking processes knowledge of one's own cognitive abilities  higher order cognitive ability implies that a person is self-aware of their thinking planning, monitoring, evaluation; executive function
Schemas
mental frameworks we use to organize knowledge categorical rules and scripts used to interpret the world define how semantic memories are stored and organized in the LTM downsides: faulty memory recall, can get in the way of solving problems, stereotyping
Scripts
a schema that involves a predictable sequence of events surrounding a common activity helps us to predict what is likely to happen in familiar contexts on future occasions ex. fast food, entering a classroom
Stereotype Threat
situation where a person has the tendency to conform to the negative attributes of their social group

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