MARK 4900: SESSION 6
15 Cards in this Set
| Front | Back |
|---|---|
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margin =
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revenue -cost
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decline
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more volume = ___ in COGS
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increase
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economy of scale __ gross margin
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advertising, sales force, market research
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your marketing budget is used each period to invest in ...
|
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sonite (M)
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the product MOST is manufactured by firm
|
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5
|
the max number of sonite brands a firm can market any given time is
|
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true
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t/f - the actual production level is automatically adjusted in response to actual demand for the tha product, within +/- 20% of your initial production plan
|
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transfer cost
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cost charged to marketing dept when goods are sold
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trading company
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the obsolete inventory is sold to a:
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3
|
the MDS study measures brand perception along how many dimensions in Markstrat
|
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false
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t/f -- the dimensions used in the MDS study are the same for the sonite and vodite market
|
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economy
performance
convenience
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top 3 customer needs
|
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5
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how many customers segments in the sonite market
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3
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how many customer segments in the vodite market
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false. also R and D
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there is only one way to re position a brand: through advertising
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MARK 4900: TEST 1