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Crime on Campus Statistics
-4 aggravated assaults at residence halls -42 burglaries -880 liquor law violations = disciplinary action -68 liquor law violations = arrests
6 places you can access info on covering crime?
-the police blotter -jail logs -talking to police -previous criminal records -campus (cleary act; buckley amendment) -crime scenes - limited & varies
2 Things to Do When Wording Accusations
-use official charges -watch wording phrases
Be careful when calling someone a _____.
-victim
Withhold using the names of suspects in a crime until they've been formally:
-charged with a crime
What to gather when reporting on a crime:
-suspects -victims -injuries/fatalities -location -time -what happened -official arrests & charges -eyewitnesses -be sure to use both people & records
Five types of crime stories
-wrecks -burglary/robbery (the candy bar bandit) -homicide/murder -fires -covering the police beat
Court stories are full of what?
-drama
Court Stories Have What 3 Things?
-conflict -colorful narrative -can have large impact
Different levels of courts
-local, state, federal -federal: district, appellate, supreme
Criminal v. Civil Cases
-criminal cases are violations of any laws regulating crime -civil cases involve lawsuits between 2 parties
Criminal Cases
-arrest, booking -charges -arraignment -preliminary hearing -trial, sentencing, appeal
Change of Venue
-when a trial changes locations in order for the defendant to get a fair trial -usually because of too much pretrial publicity
Burglary v. Robbery
-burglary involves entry into a building with intent to commit a crime -robbery involves stealing with violence
Jail v. Prison
-jail is a local thing and prison is a federal thing
Felony
-major crime punishable by sentence of a year or more -major crime punishable by death or imprisonment
Misdemeanor
-crime less serious than a felony -punishable by less than one year in jail or fines
Grand Jury
-group of citizens selected by the court to determine whether a person should be charged with a crime
Indictment
-when the grand jury recommends that there's enough cause to charge a person for a crime -the grand jury hands up an indictment to the judge
Innocent/"Not guilty"
-AP style recommends using "not guilty"
What's government?
-Congress, Senate -state legislatures -school boards -county commissions -city councils -The University of Alabama
How Government Shapes Our Lives
-garbage pickup, recycling -police, fire, ambulance -restaurant inspections -entertainment -education -housing, landlord-tenant laws
The 4 beats of reporting on government
-city -county -state -national
4 Ways Press Informs the General Public
-meeting coverage -the advance story -highlight important issues -how elected officials vote
The Watchdog Rule
-the press checks the powers of the government
Columbus Dispatch (Watchdog Rule)
-residential streets saw few snowplows
Atlanta Journal Constitution (Watchdog Rule)
-lobbyists rush to donate before legislature opens
Boston Globe (Watchdog Rule)
-Massachusetts easing rules for some pollutants
Minneapolis Star Tribune (Watchdog Rule)
-drug sentences all over the map
Main Tip on Reporting
-check public records (memos, letters, plans, audits, expense accounts, job postings, legal notices, statistics)
The John Archibald Column Highlighted What?
-the cost for 3 trips to Hawaii for one board member ($21,608) -cost for one member's hotel room in DC ($734/per night) -cost to send 2 board members to Marrakesh ($27,815)
FOIA
-freedom of information act allows you to send public record requests to see documents that you want to see
Numbers in the News
-numbers = data = stories -think about your own life (how much you spend on coffee, etc.) -shorten $14,586,000 to $14.5 million -use concrete examples
The Budget Process
-budget request forms go out to department heads -budget officer works with department head to make a plan -budget is submitted to city council, commission, etc. -legislative body examines it and holds public hearings -budget is adopted
What 4 things should you include in budget stories?
-impact to taxpayers -increase/decrease from previous year -per-person comparison of costs -"real" numbers to the readers
Use _____ leads and storytelling techniques.
-anecdotal
Should you use graphics in statistics stories?
-yes, when possible
Should you use analogies in statistics stories?
-yes
Writing Tips for Budget Stories
-interpret info (show impact on reader, use impact lead) -translate jargon -vary the pace (short sentences after long paragraphs) -avoid boring quotes -use conversational style -avoid starting with "There" -"The council's agenda is packed."
T OR F: The board, council, & commission are all singular.
true
Do you capitalize titles before or after a name?
before
Vote styles are always written how?
3-1
When do you capitalize "city council"?
only when it's a part of a proper name or referring to a specific council
only when it's a part of a proper name or referring to a specific council
-ethics is doing the right thing -law is abiding by legal rights & responsibilities
Ethics is governed by the _______.
-the professional code of ethics
Law is governed by ____ and ____.
-statutes and courts
Two major ways that law influences news & PR
-ensures open meetings & records -publication protection & consequences
Much protection comes from the:
1st amendment
Libel
-written slander
Libel occurs when 3 things happen:
-a false or defamatory statement about an individual is made -published to a 3rd party -causes injury to someone's reputation
The Ultimate Defense for Libel is:
-truth
NY Times v. Sullivan, 1964
-students expelled for singing on state capitol building steps & locked out of lunch to "starve them into submission" -ad contained errors -Sullivan was libeled & awarded $500,000
What did NY Times v. Sullivan, 1964, prove?
-truth is not the only defense -dependence on truth as a defense would lead to self-censorship
Must have 3 things for public official to win a libel suit:
-must be defamatory -must be related to the person's official conduct -made with actual malice
Actual Malice
-"knowledge of falsity or reckless disregard for the truth" -required to win libel suit against public officials or public figures
Public Officials
-government employees who have responsibility for government activities
Public Figures
-have considerable power & influence over the public -those who voluntarily thrust themselves into public controversy
Do private individuals have to prove actual malice?
-no -has to show the material was published with negligence, was false, and damaging
Corrections to Libel
-don't prevent libel suits and do not protect you in court
Privilege: Two Types
-qualified: privilege of the media as long as they're being fair and accurate -absolute: privilege of public officials who can make statements without fear of being sued for libel
3 Parts of Right to Privacy
-using likenesses without permission -using copyrighted content -public v. private property
What Do Open Records & Meetings Give Us?
-access to info or places where news is happening thanks to: -Sunshine Laws -FOIA
Freedom of Information Act
-dates back to 1966 -applies to Federal Agencies -file request by letter, electronically -30-day response period; often takes longer
Sunshine Laws
-vary by state -public may inspect records dealing with crime, courts, education, spending, "phone book" -exceptions: if a higher law trumps the open records law, this info is not accessible
T OR F: Government meetings must be advertised in advance.
-true
Exception to govt meetings being open to public:
-executive or "closed" session due to personnel matters or attorney/client privilege -votes may not occur behind closed doors
Professional Organizations
-PRSA -PRSSA -Society of Professional Journalists -American Society of Newspaper Editors -National Press Photographers Association
Most employers will spend __ seconds looking at a resume.
-10
5 Resume Tips
-keep it clear -keep it concise -1 page -relevant info -proofread
References
-commonly asked for 3 references -ask professor, employer
News consumption is up but what has declined?
-print circulation -print advertising
Challenges that "red" finances brought to news?
-reduced newsroom size & increased work -greater focus on online readership & advertising -reporters learning new skills (more stories in less time, multimedia approaches)
Opportunities brought by news challenges
-adopt interactive storytelling approaches -reach audience in new ways
The 4 U's of Writing Effective Twitter Posts
-be USEFUL to the reader -provide a sense of URGENCY -make the reader think the benefit is UNIQUE -do it in an ULTRA-SPECIFIC way
When Tweeting Use What 4 things?
-proper grammar (no text talk) -complete sentences -present tense -subject - verb - order
Online & Mobile Package Headlines - 4 rules
-short, 5-7 words -clearly sum up story's angle -strong verb -present tense
Subheads for Story Segments
-used to break up long stories online -no more than 5 words -sum up one section only -active voice
Blurb or Summary
-18-20 words max. -goes on front page with the main package head -designed to draw readers in -present tense -written in tight sentence format
What are the Three C's of writing?
-clear -concise -conversational
Writing for Print & Broadcast
-driven by the three c's -avoid repetition -choose sound bites with emotion
With print & broadcast, rather than word count, ______ is key.
-timing
What is structure driven by in print & broadcast?
-dramatic unity
Where is attribution in broadcast?
-first -ex: "says"
Where is attribution for print & web?
-usually last -ex: "said"
What voice do you always use in broadcast?
-active voice
Tenses in Broadcast v. Print
-broadcast is usually present or present progressive (some future) -print is usually past tense
6 Elements of a Broadcast Package
-interviews -natural sound -b-roll (video footage) -reporter's track -reporter's stand-up -anchor throw (lead-in) and wrap-up (optional)
How many ideas per sentence in broadcasting?
-one
Should you ever round numbers in broadcast writing?
-yes always
Stereotypes
-widely held but oversimplified image or idea of a particular type of person or thing
SPJ Code of Ethics
-tell story of the diversity, even when it's unpopular to do so -avoid imposing your values on others -avoid stereotyping (race, gender, age, religion, ethnicity, geography, sexual orientation, disability, physical appearance, social status)
2 Key Issues in News Content
-prevalence -framing
What percent of Americans 18 & older suffer from mental disorders?
-26.2%
Framing Mental Illness in the News
-news frames link mental illness & violence -often focus on ineffective treatment & inaccurate causes -inappropriate word use
In 2012, less than __ % sports articles were about female athletes.
-5%
How News Portrayals Shape Perceptions
-stereotypes -prejudice -discrimination -concerning prevalence
Why do stereotypical portrayals of social groups appear in the news?
-personal stereotypes & prejudice -time constraints, narrative structure -ignorance, misunderstanding
What can journalists do to decrease stereotypes?
-increase source diversity -avoid stereotypes -word usage
Are women or minorities better represented in the newsroom?
-women, but they tend to have lower-level positions
"Glass Ceiling" is alive in ___.
-PR -execs are men
Who writes for the NY Times?
-26 men -16 women
What's one source reporters covering cops beats can find info from?
-the police blotter -jail logs -previous criminal records
Should we use the word "allegedly"?
-no, because it doesn't provide any protection legally
Who is Richard Jewell?
-security guard working the olympics in Atl. He found a bomb & likely saved many people -he was at first labeled a hero, but later incorrectly identified as the suspect for the bombing
The Clery Act
-named after a woman who was murdered in her dorm. her parents later discovered many crimes had been committed on campus, but not reported. -this act provides reporters & public access to info about the number of crimes on federally funded college campuses
What is the difference between law & ethics, according to Dr. Roberts?
-law is about what we cannot do (must do), and ethics is about what we should do
Who is Jayson Blaire?
-reporter for the NY Times who fabricated & plagiarized stories
Rick Bragg's "one simple rule" in writing about disasters?
-put a human face on it
Dr. Roberts discussed the "Ws and It" list about ethical dilemmas. Name one.
-What's your problem? -Who wins, who loses? -What's it worth?
How did Dr. Roberts define "values"?
-concepts and beliefs that transcend individual situations
What method is considered the "workhorse" of the PR industry?
-news release (or press release)
What info is included at the bottom of a news release?
-contact info for the PR practitioner & info by which the news reporter may glean additional info
What type of lead used for a news release?
-hard -inverted pyramid
Supreme Court decision that established the actual malice standard:
-NY Times v. Sullivan, 1964
What does the FOIA do?
-provides public access to info from the executive branch of the govt
When do readers most often share news stories using social media?
-morning & evening
One good & one bad consequence of paying reporters based on the number of clicks they get?
-good: reporters may demonstrate greater initiative -bad: reporters may pay attention to less important topics
______ occurs when news outlet uses GPS to provide consumers local advertising & news.
Geotargeting
____ design means a news website will change its size depending on if a reader is using a computer, smart phone, or tablet.
-responsive
Fair Comment & Criticism
-protects editorial writers, critics, reviewers, & news analysts -critics can express opinions as long as they're true
Elements of Fair Comment & Criticism
-public interest -facts known or believed to be true -may not be malicious or reckless disregard for truth
Four Grounds for Invasion of Privacy
-intrusion -public disclosure of private facts -false light -misappropriation
#1: Intrusion
-eavesdropping, trespassing, harassment -ex: Dietemann v. Time Inc. -strong defense: consent
#2: Public Disclosure of Private Facts
-private info made public that was not previously public knowledge -not of legitimate public concern -the law protects you if: info is newsworthy or is already public
#3: False Light
-similar to defamation -gives off wrong impression of someone -truth is a defense
#4: Misappropriation
-using someone's name or likeness for commercial purposes without permission
Tips for Photos
-get close -use landscape frame -avoid using zoom -when high contrast, use HDR -consider sizing options
Tips for Video
-landscape -use the "rule of thirds" -hold phone steady by bringing elbows in by sides -get close -keep it short
Does traditional website design work well on portable technology?
-no
GPS (geotargeting)
-targeted advertising -news now, where i am -local crime, restaurant reviews, weather

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