COMM 105: STUDY GUIDE
35 Cards in this Set
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Funnel Process
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the attention allocation and the selective exposure lead to message processing and the end result is the message is internalized.
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Communication
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(McCroskey) - process by which we stimulate meaning in the minds of others, using both verbal and non-verbal messages
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Mass Communication
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large audiences, anonymous sources, complex and multiple goals, and mediated
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Interpersonal Communication
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intimate audiences, personal sources, a clear goal, and its usually non-mediated.
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The SMCR model
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(and the related Shannon-Weaver Model) - a basic model of communication, but allows for the understanding of mediation
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mediated communication
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communication between two parties directly
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Traditional communication
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any means of communication between people
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Mass Personal communication
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message personalization as well as message exclusivity.
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compression, conversion, convergence
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The Three C's of new media
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Interactivity
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the extend to which a user is able to influence the form and content of a media environment
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Zittrain model of the Internet
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physical wires -> services -> applications -> content -> social interaction
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trust your neighbor principle
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reliability and delight
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long tail
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means not exactly "out there". not main stream, using the "stuff" outside
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Law of Accelerating Returns
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is technology builds on itself and continually resets
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The S Curve
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means something starts off slow then sky rockets when enough people have invested in the technology
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opaque technologies
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are not designed to be user friendly, they are designed to "do the job".
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Transparent technologies
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don't require any skill, it is integrated technology
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scaffolded mind
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extending your mind
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Magic Bullet Theory
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When media is produced, that message hits every audience member the same way and they have the same reaction. There are three assumptions, direct, large, and uniform.
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newsworthy
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When something has timeliness, prominence, proximity, consequence, and human interest
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Framing
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choosing how to package a story to maximize some intended effect, it helps put story in context.
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Exemplification
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using examples to tell a story.
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Agenda setting
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process by which media organizations might try to make some stories/ concepts more salient then others.
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Web 1.0
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did way of filtering first then publishing
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Web 2.0
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published first and filtered last
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Marquis de Condorcet
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If probability is > .5, group size increases accuracy. If p < .5, accuracy suffers.
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Jury theorem
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All of us are smarter than one of us, so probability usually increases when group size increases. Larger groups should make better decisions.
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SOPA
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holds websites accountable for users actions. Stop Internet Privacy Act
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Meta Knowledge
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you know where to get the info you need, college education
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Baseline Knowledge
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you have basic knowledge, high school education
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Traditional mass communication
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Mass production, lack of control, finite in available channels
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McCombs and Shaw's Study
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The news projected in the summer what would be discussed in the fall and it was true, but not the other way around, Agenda Setting
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Salient
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increased by: placement, timing, and duration
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Source message receiver channel
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what does SMRC stand for
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5 dimensions of news
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Timeliness. Prominence. Proximity. Consequence. Human Interest
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COMM 105: EXAM 1