Tel-T 207Exam # 1 Study Guide Lectures: 1 - 12Lecture 1 (August 27th)- Basic Telecommunicationso Video Gameso Telephoneo Bookso Video(TV & Movies)o Telegrapho Comicso Musico Miscellaneous Telecommunicationso Pornographyo Social MediaLecture 2 (August 29th)- Basic Business Brief Tipso The Company’s Business Model Profits=Revenues-Costs Does it change over the course of time? Does it require complimentary goods?- Example: Xbox console and gameso The Competitors Direct vs. indirect Degree of substitutability Each competitor will have different strategieso Customers(the real battleground) Demographics Psychographics- Culture, attitude, style, values, beliefs, etc.- Previous purchaseso The Legal Issues Intellectual property- Patents, copyrights, trademarks, trade secrets, etc. Competition regulation- Some markets have to be regulated Torts- Privacy, publicity, product consequences, etc.o The Cultural Issues Attitudes towards products and competitor’s products Cultural integration Cultural consequences Example: For Facebook the 55+ demographic is growingo The Technological Issues Evolution of product- Cost dynamics- Functionality and quality Adoption patterns Complimentary products- Their evolution- Important Definitionso Externality-a cost or benefit that results from an activity or transaction and that affects an otherwise uninvolved party who did not choose to incur that cost or benefito Network effect-the effect that one user of a good or service has on the value of that product to other peopleo Economies of scale-the cost advantages that enterprises obtain due to size, with cost per unit of output generally decreasing with increasing scale as fixed costs are spread out over more units of output. Often operational efficiency is also greater with increasing scale, leading to lower variable cost as well- Telegraph Business Modelo Competitors US postal service was its main competitoro Customers Military Newspapers Banks Businesseso Legal, Cultural, and Technological Issues Patent There was no interconnectibility Larger telegraph companies started to buy up the smaller ones The telegraph technology was increasingLecture 3 (September 3rd)- Kronos Effecto Dominant industry player wants to keep dominanceo Tries to buy up other technologies to incorporate into their company- The Patento Exclusive rights for a specified period of time to an inventoro Creates incentive for innovationo Gives a reason for other inventors to come abouto Prevents others from attempting to freeride on the innovationo Must be non-obvious innovation or inventiono Must have utility Can’t be a trickster device- Stages of the Telephoneo Stage 1: The Patent Period (1880-1893)o Stage 2: Post Patent (1895-1909)o Stage 3: 1909 and on- Telephone Business Analysiso The competitors The independents The Postal Service The Radio Cars and Transportationo The customers Bell sold to big areas and cross country lines Independents sold to rural areas Normal familieso The Legal Issues Improvement patents Sherman Antitrust Acto Cultural Issues Stronger demand for telephones More people were wanting ito Technological Issues Bell’s inventions were being improvedLecture 4 (September 5th)- Radio is not an expensive thingo Amateurs were able to create radios out of miscellaneous things around their house- The History of the Radioo Guglielmo Marconi Father of radioo Lee de Forest Audion tubeLecture 5 (September 10th)- Radio Act of 1927o Created the FRCo Tried to distance the industry from politics- Frequency Modulationo FM radioo AM wavelength defined by distance of the start of the point to the start of the next point Info embedded in the height of different waves Had to have the radio fine-tuned to get good receptiono FM info embedded in the distance between cycles instead of the height Signal to noise ratio highly improved Takes much less power and could be recognized much further Could pack more radio stations into a given range Also figured out a way to send pictures with the same technology- This would come into play later on with the first televisionso FCC tried to block FM out of the industryLecture 6 (September 12th)- THERE IS A POWERPOINT DECK FROM THIS LECTURE THAT RYLAND HAS UPLOADED ONLINEo HE PUT IT THERE DUE TO THE NUMBER OF IMPORTANT AND TECHNICAL TERMS THAT WERE ON IT AND HE WANTED TO MAKE SURE AND COVER THE RADIO INDUSTRY. MAKE SURE TO LOOK AT THIS SLIDE DECK AS HE MADE A POINT OF SAYING THAT SOME OF IT WILL BE ON THE MIDTERM AND FINAL.- Amplitude: the maximum extent of a vibration or oscillation, measured from the position of equilibrium- Wavelength: the distance between successive crests of a wave, esp. points in a sound wave or electromagnetic wave- Frequency: the rate at which a vibration occurs that constitutes a wave, either in a material (as in sound waves), or in an electromagnetic field (as in radio waves and light), usually measured per second- Cycle: a cycle per second; one hertzLecture 7 (September 17th)- ONLY TALKED ABOUT RESEARCH FOR THE PAPER. NOT NECESSARY FOR THE MIDTERMLecture 8 (September 19th)- No one was really behind the tvo RCA, NBC, and others were against it because they didn’t want it to harm the market and industry They also had the FCC in the palm of their hands and didn’t want that taken away from them Made a strong argument that tv could share inappropriate videos and harm Americao The public wasn’t for tv because radio promoted that it was underdeveloped- RCA began to create the electronic tvo Farnsworth created the “image dissector” outside of RCAo RCA didn’t own the patent but still used it and waited until Farnsworth sued Farnsworth won the suit in the 1940sLecture 9 (September 24th)- Copyrighto The printing press necessitated copyrighto The Bible was the most copied booko Moveable type You could set each page whereas before you had to carve the pages by hando There were lots of efficiencies to be had Paper, type, ink, etc.o Copyright is a claim over informationo Stakeholders in copyright Power system Publisher Authors Consumerso Copyright gives a limited monopoly to allow for creativity and invention Pays the creator some money- Gives them attribution and protects artists from undue modification of their worko The written word is a