Lecture 6Outline of Last Lecture I. The Radio ContinuedII. Frequency ModulationOutline of Current Lecture III. The Radio Industry TodayIV. Technical Terms for RadioCurrent Lecture- The Radio Industry Todayo Profits=Revenues-Costs Costs of a radio station- Equipmento Broadcastingo Studio- Stafo Technicianso DJs or talk radio personalities- Legal- Sales staf- Artists(mainly licensing of their creations)- Building and building upkeep- Administrative- Promotions- Rent- License to broadcast by the FCC Revenues of a radio station- Ads(sales staf)- Bulk sales with larger companies- Local advertisements/local sales- Donations(for non-commercial stations only)o Telecommunications Act of 1996 Reduced restrictions on ownership- From 1995 to 2000 Top 25 Radio groups controlled 23.4% of all stationsT207 1st Editiono It was 7.3% in 1995- Allowed companies to buy up more properties in the radio business For this no group may own more than 50% of all radio stationso Genre Attempt to classify music into groups that do and don’t make sense Country, News, and Talk radio are the most popularo Radio Competitors Sirius XM satellite radio- Money made by subscriptions- National Internet “Radio” - Get money by ads and subscriptions MP3s and purchased musico Convergence-coming together of and blurring the lines between what previously had been separate ways of distributing information Example: cable, broadcast, telephone, and internet enter the home on the same wire Interactivity became more popular- Radio lacks interactivity- Technical Terms for Radioo THERE IS A POWERPOINT DECK FROM THIS LECTURE THAT RYLAND HAS UPLOADED ONLINE  HE PUT IT THERE DUE TO THE NUMBER OF IMPORTANT AND TECHNICAL TERMS THAT WERE ON IT AND HE WANTED TO MAKE SURE AND COVER THE RADIO INDUSTRY. MAKE SURE TO LOOK AT THIS SLIDE DECK AS HE MADE A POINT OF SAYING THAT SOME OF IT WILL BE ON THE MIDTERM AND FINAL.o Amplitude: the maximum extent of a vibration or oscillation, measured from the position of equilibriumo Wavelength: the distance between successive crests of a wave, esp. points in a sound wave or electromagnetic waveo Frequency: the rate at which a vibration occurs that constitutes a wave, either in a material (as in sound waves), or in an electromagnetic field (as in radio waves and light), usually measured per secondo Cycle: a cycle per second; one