TEL-T 207 1st EditionLecture 7Outline of Last Lecture I. The Radio Industry TodayII. Technical Terms for RadioOutline of Current Lecture III. Business ResearchCurrent Lecture- Business Researcho Press is a key area of business analysiso You are giving a decision-maker or equal level power broker the facts necessary to make a decision Superiority of facts Factual context- Important facts vs. superior choice of facts Use a lot of facts and skip the rambling Analyze an area in a neutral way and then make arguments at the endo The presentation structure naturally makes an argument Outline itself is an argument At the end you summarize to advise- Should feel like a natural conclusiono Sources The industry level- Industry reportso Association websiteso Forbeso Government FCC video market analysis The business level- Company reportso Actual businesses Company websiteo Tax filingso Research firmsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o Government filings and reportso Industry associations Industry Topics- The press (by topic)o Technology issueso Legal and policy issueso Cultural issues- The press (by types)o Industry presso Business magazineso Top tier newspaperso Blogs Academic Research- Look at trends over timeo Usually abstract or uncommon- It is good to use Wikipedia as a starting off pointo Don’t actually cite Wikipedia- Sourceso Primary: the source itselfo Secondary: believable analysis of primary sourceso Tertiary: less brand impact Wikipedia, blogs,
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