TEL T 207 1st Edition Lecture 7 Outline of Last Lecture I The Radio Industry Today II Technical Terms for Radio Outline of Current Lecture III Business Research Current Lecture Business Research o Press is a key area of business analysis o You are giving a decision maker or equal level power broker the facts necessary to make a decision Superiority of facts Factual context Important facts vs superior choice of facts Use a lot of facts and skip the rambling Analyze an area in a neutral way and then make arguments at the end o The presentation structure naturally makes an argument Outline itself is an argument At the end you summarize to advise Should feel like a natural conclusion o Sources The industry level Industry reports o Association websites o Forbes o Government FCC video market analysis The business level Company reports o Actual businesses Company website o Tax filings o Research firms These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute o Government filings and reports o Industry associations Industry Topics The press by topic o Technology issues o Legal and policy issues o Cultural issues The press by types o Industry press o Business magazines o Top tier newspapers o Blogs Academic Research Look at trends over time o Usually abstract or uncommon It is good to use Wikipedia as a starting off point o Don t actually cite Wikipedia Sources o Primary the source itself o Secondary believable analysis of primary sources o Tertiary less brand impact Wikipedia blogs etc
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