Qualitative ResearchSlide 2Goals of Social Research that are primarily answered using qualitative strategiesQualitative Field ResearchCategoriesChallenge of Low-Constraint ResearchQualitative Research ParadigmsEthnographySlide 9Slide 10EthnomethodologyFocus GroupsSlide 13Focus GroupParticipation Action Research (PAR)Qualitative InterviewingWho are you going to talk to?When do you quit interviewing?Doing the InterviewAfter the Interview: Writing up the Interview and…Ethical IssuesEvaluating the DataLimitationsQualitative ResearchThe distinction between qualitative and quantitative research is not precise. Most qualitative work has some form of quantitative analysis involved, and visa-versa.Goals of Social Research that are primarily answered using qualitative strategiesGiving voiceInterpreting cultural and historical phenomena –Due to the fact that there are often many aspects involved in historical research, and because many of the materials are not specifically quantitative in natureAdvancing new theories–“Inductive logic”; it goes from a specific case to a general case–qualitative cases are often more in-depth, and give a fuller picture of phenomena than quantitative casesQualitative Field ResearchProduces observations not easily reduced to numbersIncludes a range of data collection methods including field notes, one-to-one and focus group interviews, as well as some forms of content analysis and historical analysisWell suited for studying social process; How does this come about?CategoriesNaturalistic Observation (Ethnography)EthnomethodologySurveysCase StudyFocus GroupsField ExperimentsParticipatory Action ResearchChallenge of Low-Constraint ResearchUsually involves careful observation of participants in their natural surroundings–Can be very difficult to observe behavior in natural surroundings–Often we are not sure what behaviors are important until after we have observed for a while–Without the controls of the laboratory, participants are free to do what they want to do, and not what we are hoping to observeQualitative Research ParadigmsNaturalists Studies or EthnographyEthnomethodologyGrounded TheoryEthnographyA research method whereby the researcher emerges her/himself in a setting of interest for the purpose of gathering detailed data about the group (culture, symbols, processes, membership boundaries, etc.) Studying social life in its natural settingEthnographyPrimary data gathering tools: field notes and depth interviewsMembership Roles:–Complete Membership (Complete Participant) – assume functional roles and are not necessarily known as researcher; most closely aligned emotionally with others in group; aligned ideologically with group; closest to “going native” –Active Membership – assume functional roles but maintain escapes for maintaining perspective on setting (debrief with colleagues)–Peripheral Membership – does not assume functional roles but known to group members Complete Observer (non-membership role)EthnographyDistance from ideology of group (perhaps) allows you to better frame and explain ideasKnown and Unknown observers–Ethics –Data collection considerationsEthnomethodologyRelies on techniques for breaking ‘taken for granted rules’ to better understand the invisible set of norms and values that surround and guide our daily interactionsBabbie’s public trash exampleResearch subjects themselves are not so much the focal point of investigation as are the practices and processes that enable and constrain their daily livesFocus GroupsEstablishing the Group–Small group–Coordination Issues –Paying your subjects –Finding a place –Need at least two research team members; facilitation and note-taking –Purpose: RICH DATA not generalizabilityFocus GroupsAdvantages–Real-life data in a social setting –Flexibility –Speedy results –Low in cost –Group Format generates discussionFocus GroupDisadvantages–Groupthink –Less control than one-to-one interview –Data more difficult to analyze–Moderators need to be skilled –Differences between groups can be troublesome–Difficult to coordinate –Reliability issues–Recording process –Probing and Follow-Up Questions –INTERVIEWER TRAINING IS CRITICALParticipation Action Research (PAR)Explicitly and implicitly, PAR has a goal of meeting community needs and/or giving back to the communities of researchWith PAR, the communities of research are included as “experts” in deciding the focal point of research (problem conceptualization); and investigation strategy (research design) to help the community.Research is conceived as a tool of community empowerment. –You as researcher are guide. –This is a substantial departure from traditional models where research expert objectifies subjects of research, extracts data, and leaves without further contact.Qualitative Interviewing Good technique for researchers less interested in “variables” and more interested in how individuals subjectively see the world and make sense of their livesWho are you going to talk to? Theoretical Sampling –Barney Glaser and Anselm Strauss; 1967; The Discovery of Grounded TheoryThe data collection, coding and analysis processes occur ongoing providing us direction for who needs to be talked to next… and perhaps new types of questions that need to be askedWhen do you quit interviewing? Theoretical SaturationYou quit interviewing when you have reached “theoretical saturation”–exhausted the variation in data patterns emerging; no new themes are being offered by added interviewsExample: Midwifery Research; Rationale for choosing homebirth–Natural life event, Control and Empowerment, Safety, Care availability, Quality of Care–You are presenting the set of of ideas, patterns, practices which were communicated in interviews (# that talked about each does not matter). However, if only 1 person out of 30 mentions something, it would not e included in the set of “themes” in the analysis.Doing the InterviewIntroduction and Building RapportIntroduction and Building Rapport –explain purpose again –verbal
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