BADM 350 Lecture 9Outline of Current Lecture I. Chapter 9 SummaryII. Lecture NotesChapter 9 SummaryWeb 2.0- the change from the static web pages to user-generated content and social media websites- Includes blogs, wikis, social networks, and photo and video sharing sitesU.S. users now spend more time with social media then on any other category of the internetThe average Facebook user spends 55 minutes a day on the websiteFacebook and Twitter have played vital roles in protests around the worldEarned Media- Promotions not paid for or owned, but by positive customer word of mouthInbound Marketing- Leveraging online channels to draw consumers with compelling contentWiki- a web site anyone can edit directly within a web browser- Most well known is Wikipedia- Many hidden wikis that are used for organizational collaborationGriefers- people who regularly alter Wikipedia pagesRSS- enables busy users to scan headlines of newly available content- Users can subscribe to an RSS feed for a web site, blog, podcast, ect.- Stands for “Really simple syndication” and “rich site summary”Folksonomies- Keyword-based classification systems created by users as they generate and review content- Ex. Twitter’s hash tags Mash-Ups- combinations of two or more technologies or data feeds - Ex. Mapnificent.net combines transit agency data with Google Maps to help figure out public transportationThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- SimplyHired links job listings with Google Maps, LinkedIn listings, and salary data from Payscale.com- Uses a tagging system called XML (extensible markup language)Wisdom of crowds- a group of individuals collectively has more insight than a small group of trained professionalsPrediction Market- a diverse crowd is polled and opinions are aggregated to form a forecast using wisdom of crowds- Needs to be diverse, decentralized, offer a collective verdict, and be independent- Ethics are unclear- this could be used for bettingCrowdsourcing- If a company has a problem they can offer it to a crowd to see their input- Nine of the world’s top ten brands have engaged in crowdsourcing- McDonalds in Germany challenged customers to make a burger recipieSock Puppets- Fake personas to comment positively about a company online- What they do is known as astroturfing- Lifestyle Life was fined $300,000 for faking glowing reviews of a plastic surgery procedureLecture NotesThe 4 M’s of engagement: Megaphone, magnet, monitoring, mediationCollaborative Consumption- Participants share access to products/services rather than having ownership- ZipCar, UberBlogs are popular because they have: immediate and unfiltered publication, Ease of Use, Comment Threads, Reverse Chronology, Persistence, Searchability, Tags, and