BADM 350 Lecture 10Outline of Current Lecture I. MIT Management ReviewII. Lecture NotesMIT Management ReviewGroundswell- a buildup of opinion or feeling in a large section of the populationThe groundswell of people using social media websites have started to define their own perspective on companies or brands that are not always aligned with what these companies andbrands want to projectConsumers now have more power than ever beforeReviews are all online so consumers can research companies before they buy anything- Comcast had huge backlash when many customers gave their customer service bad reviewsCompanies now have to strategically use social networking websitesOne interesting groundswell application is Blue Shirt Nation which is an online website that connects many blue-shirt Best Buy staffers. Employees used this website to lobby for email addresses and there is a support forum that improves operational efficiency of the companySalesforce.com utilizes idea exchange suggestions from customers in order to update their offerings so that consumers get exactly what they wantSocial applications require flexibility and initiatives often reach across departments including product development, marketing, customer support, and public relationsIt Is important to start small and focus on measurable objectives- Having a limited budged will keep them under the radar until they have proven themselvesGroundswell applications can generate research insights, extend marketing’s reach, energize sales efforts, cut support costs, and spark innovationThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Lecture NotesInternal websites called Enterprise 2.0 used for knowledge management and distributed innovationExternal websites are used for crowdsourcing and distributed innovationSoftware as a service includes Google Docs, Salesforce.com, BitTorrent, and Facebook applicationsMulti-platform, multi device solutions lead to faster adoptionsGroundswell can be managed by listening, talking, energizing, supporting, and