JOURN 2100 1st Edition Lecture 6 Outline of Last Lecture I We are covering news all the time II What is breaking news III What is the reporter s role IV Sources V Tips and questions Outline of Current Lecture I Washington Program II Strategic communication writing III Media Kits IV News Releases Current Lecture I Washington Program a Offers students an opportunity to spend a semester working and learning in the nation s capital b Ex NPR NBC National Geographic Washington Post CNN CNBC Bankrate c Info sessions October 9 i 9 10 Tucker Forum ii 3 4 Spencer Room d Contact info cochranb missouri edu II Strategic communication writing a What do strategic communicators write i Advertising copy These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute ii Strategy briefs iii Public relations materials b Characteristics of good writing i Well researched ii Tells a story iii Is purposeful iv Good writing mechanics 1 Information is organized well grammar style etc III Media Kits a Provides reporters information on newsworthy events b Includes background material c Goal is to promote brand while helping reporters do their job IV News Releases a Identify organization information b Standard elements i Date ii Release information iii Contact information iv Headline v Dateline where did news originate c Inverted pyramid approach d What makes a good news release i Localized ii Timely iii Has news value and impact iv Include visuals v Researched right person to send it to vi Well written and well sourced vii Includes key search terms easy to find e Problems with news releases i Poorly written ii No local interest iii Too promotional iv Sent to wrong media outlet v Sent to wrong person vi Timing is bad f 50 of news content originates from public relation materials