JOURN 2100 1st Edition Lecture 7 Outline of Last Lecture I. Washington ProgramII. Strategic communication writingIII. Media KitsIV. News ReleasesOutline of Current Lecture I. What does it mean to be social?II. Who are we making journalism for?III. How can you take your content to the people you most want to reach?IV. Questions to ask before jumping onto a new social platformV. How can we know what is working?Current LectureI. What does it mean to be social?a. Talking i. This is what most news organizations are used to and good atb. Listeningi. This is what we try to do to engage the audienceII. Who are we making journalism for?a. Think about it in terms of this specific beat or this specific storyThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.b. If you think of the entire coverage area for each story your audience will always be too broadc. Sports have different audience than politicsIII. How can you take your content to the people you most want to reach?a. Tweet back at themb. Use their picturesc. Look at what people hashtagIV. Questions to ask before jumping onto a new social platforma. Is your audience there?b. Is your potential audience there?c. What do people do there and do you fit in?d. Do you know what you want to accomplish and how will you be successful?V. How can we know what is working?a. Look what gets a lot of shares. Ask people to share your story.b. Use pollsc. Where are the people who carei. Post it at what they are looking atd. Track hashtags. See how successful certain topics are.e. How do people use the website?i. Times they look at itii. Device they look at it oniii. Do they go to the