Slide 1Slide 2Marketing ObjectivesWhy our Olympic Sports Biz model worksHow our model works for OlympicsStep By StepInvestigationsSlide 8Global Brand AwarenessIncreased ProfitabilityTextbook ConceptsSlide 12Chris DemarestJosh MartyRichard WiekelTucker Dowd•Growing focus on the business side of sports•Importance of product marketing in creating a successful brand •Ad sponsorship for G2 low calorie energy drinkMarketing Objectives•Gain awareness through creative marketing–Use of Olympic “Uniqueness”•Increase revenue for Gatorade as a companyWhy our Olympic Sports Biz model works•Creates Awareness for the product•Television is the medium that most People will use to view the Olympics•Keeps eyes focused on the brand•Provides wide range of exposure •Brings brand and Olympics togetherHow our model works for Olympics•Incorporates logo on court and scoreboard•Swimming events have logo on lanes and lane position board•Gymnastics mats have logos displayed on them•Apparatus in gymnastic events shaped like the bottle •Make the logo part of the Water CubeStep By Step•Speak with Gatorade–Find out their needs–Gatorade’s goals•Speak with Olympic committee–What will be allowed–What companies they employInvestigations•The companies used.–What materials they use–Reliability of the products used.•Popularity of the sports used for advertisementsRankNation Gold SilverBronzeTotal1 United States 36 39 27 1022 China 32 17 14 633 Russia 27 27 38 924 Australia 17 16 16 495 Japan 16 9 12 376 Germany 13 16 20 497 France 11 9 13 338 Italy 10 11 11 329 South Korea 9 12 9 3010 Great Britain 9 9 12 30Ref: WikipediaGlobalBrandAwarenessGlobal Media Campaign - Olympics (Brand Positioning) - S.W.A.G (t-shirts, towels,drinks) - Sponsor Day 2 of Olympics - Athletes Promo’s - Metal Ceremony, Interviews - Television (commercials, product placement, sponsorships) - Radio, Magazines, Billboards, etc...IncreasedProfitabili ty•World Recognition–Drink of Champions•New Markets–China –India –Africa•New Customers–New $$$TextbookConcepts•Repositioning - Changing the perception of the product in the minds of consumers•Celebrity Endorsement - Image building•Push Strategy - promoting the product out there through multiple