Slide 1PromotionPromotion Cont…ProductProduct Cont..Customer Relationship Mgt.PriceConsumer Psychology and PricingPlaceGlobal MarketingSocial ResponsibilityQuestionsKyle Allington, Nisha Mistry, Walter Ray, Damon WilsteadPromotion“Ask Dr. Z”New ad campaign aimed at reviving sales and launching new productsFix your problemsAuthority figureLikeable characterCredibilityPromotion Cont…Other goals of campaign:Allow consumers to personally reach Dr. Z. with website: askdrz.comRemind customers that derives its advantages from links to MercedesEx: German EngineeringDream car Sweepstakes- Generate attention:2007 Jeep Wrangler Unlimited SUV2007 Chrysler Sebring2008 Dodge ChallengerProductOffering MixMercedes BenzLeader in luxury marketChryslerDodgeJeepUtilize our Mercedes prestige to generate more sales in these brandsLeverage our success with Mercedes into engineering and innovation of other brandsProduct Cont..New models:Dodge CaliberVersatile, sporty, affordableMarket Challenger- CrossoversDodge Challenger“Return of the muscle car”Market Challenger- American sports carsCustomer Relationship Mgt.Attracting, retaining, and growing customersDon’t go after everybodyUtilize customer development processBuilding LoyaltyAccountable and Reactive MarketingGet auto experts involved with testingOffer incentives on vehicle maintenanceFollow-up with customers after purchasePriceDodge and ChryslerContinue: MercedesPrice is not the issuePrestigeQualityConsumer Psychology and PricingConsumers are forward thinking priceLong term cost vs. Up-front cost HybridsPlaceMove/find suppliers close to the manufacturing plantsCreate inventory management softwareGlobal MarketingHybrid vehiclesNo passenger vehiclesBuses (Orion VII)Trucks (Canter Eco Hybrid)Smart cars for densely populated countriesSocial ResponsibilityFuel from waste timber – GermanyBiodiesel from jatropha plant – IndiaAbaca plant – PhilippinesPOEMA - BrazilQuestionsAsk Dr.
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