Answer: dAnswer: dMIDTERM EXAM POOL ITEMS(MKTG 600; Dr. Carter)Chapter 11. The most formal definition of marketing is ________. a. meeting needs profitablyb. identifying and meeting human and social needsc. the 4Ps (Product, Price, Place, Promotion)d. an organizational function and a set of processes for creating, communicating, anddelivering, value to customers, and for managing customer relationships in waysthat benefit the organization and its stake holders.e. improving the quality of life for consumersAnswer: d2. A ________ is a written document that summarizes what the marketer has learnedabout the marketplace and indicates how the firm plans to reach its marketingobjectives.a. strategic planb. marketing planc. sales pland. target market plane. competitive analysis planAnswer: b3. The four elements of the “marketing mix” include all of the following EXCEPT ___?a. Productb. Peoplec. Promotiond. Pricee. All of the above are marketing mix elementsAnswer: b4. Which of the “marketing mix” elements address wholesalers and retailers?a. Productb. Peoplec. Promotiond. Pricee. None of the aboveAnswer: e1MIDTERM EXAM POOL ITEMS(MKTG 600; Dr. Carter)5. Marketing Planning is a process in which the 4th step is to: a. Plan segmentation, targeting, positioningb. Understand markets and customersc. Plan, direction, objectives, marketing supportd. Develop marketing strategies and programse. None of the aboveAnswer: c6. Marketing Planning is a process in which the 3rd step is to: a. Plan segmentation, targeting, positioningb. Understand markets and customersc. Plan, direction, objectives, marketing supportd. Develop marketing strategies and programse. None of the aboveAnswer: a7. Marketing Planning is a process in which the 6th step is to: a. Plan segmentation, targeting, positioningb. Understand markets and customersc. Plan, direction, objectives, marketing supportd. Develop marketing strategies and programse. None of the aboveAnswer: e8. ________ marketing has the aim of building mutually satisfying long-term relationswith key parties such as customers, suppliers, distributors, and other marketingpartners in order to earn and retain their business.a. Holistic b. Demand-based c. Direct d. Relationshipe. Synthetic Answer: d9. Which marketing Planning stage entails deciding whether to pursue business-to-customer (B2C) or business-to-business (B2B) markets?a. Plan segmentation, targeting, positioningb. Understand markets and customersc. Plan, direction, objectives, marketing supportd. Develop marketing strategies and programse. None of the aboveAnswer: a2MIDTERM EXAM POOL ITEMS(MKTG 600; Dr. Carter)10. Which three strengths that are developed when “Preparing for Marketing Planning”? a. knowledge of company, core competencies, and financial resourcesb. knowledge of customers and markets, core competencies, and financial resourcesc. knowledge of customers and markets, knowledge of company, and relationshipsd. core competencies, relationships, and financial resourcese. None of the aboveAnswer: e11. Which of the following is NOT one of the five guiding principles to contribute tocustomer value and stay competitive? a. build brand awareness b. emphasize relationshipsc. seek alliancesd. gain market sharee. a & dAnswer: e12. Which of the following is NOT a “Network of Alliances” category? a. Customersb. Channel Membersc. Suppliersd. Plannerse. All of the above are Network of Alliance categoriesAnswer: d13. Which of the following is NOT a “Network of Alliances” category? a. Communityb. Technologyc. Suppliersd. Partnerse. All of the above are Network of Alliance categoriesAnswer: b14. What is the strategic logic of the “Six Approaches to Growth” matrix? a. Match products and markets b. Manage growth direction by pursuing sustainable marketingc. Measure marketing planning based on how in many different squares are enteredd. Model the ideal market scenario assuming no resource limitations or competitione. None of the AboveAnswer: b15. Which of the following “Six Approaches to Growth” requires the least resources? a. Penetrate existing markets b. Expand to new geographic marketsc. Innovate product offers for existing marketsd. Diversifye. None of the AboveAnswer: a3MIDTERM EXAM POOL ITEMS(MKTG 600; Dr. Carter)16. Which of the following “Six Approaches to Growth” is best for Oil companiespursuing wind energy generation? a. Penetrate existing markets b. Expand to new geographic marketsc. Innovate product offers for existing marketsd. Diversifye. None of the AboveAnswer: d17. Which of the following “Six Approaches to Growth” requires the greatest change? a. Penetrate existing markets b. Expand to new geographic marketsc. Innovate product offers for existing marketsd. Diversifye. None of the AboveAnswer: d18. Which of the following “Six Approaches to Growth” is best for Oil companies facingdeclining U.S. gasoline demand? a. Penetrate existing markets b. Expand to new geographic marketsc. Innovate product offers for existing marketsd. Diversifye. None of the AboveAnswer: b19. Which of the following “Six Approaches to Growth” is best for Oil companiespreparing for bio-fuel and electric automobiles globally? a. Penetrate existing markets b. Expand to new geographic marketsc. Innovate product offers for existing marketsd. Diversifye. None of the AboveAnswer: c20. Which of the following “Six Approaches to Growth” is best for Oil companies torespond to global commodity speculation? a. Penetrate existing markets b. Expand to new geographic marketsc. Innovate product offers for existing marketsd. Diversifye. None of the AboveAnswer: e4MIDTERM EXAM POOL ITEMS(MKTG 600; Dr. Carter)Chapter 2 1. The two types of strategic factors required to map an effective marketing plan are:a. supply and demandb. macroenvironment and microenvironmentc. past and futured. internal and externale. None of the aboveAnswer: b2. The two types of environmental scanning that must be done for SWOT analysis are:a. supply and demandb. macroenvironment and microenvironmentc. past and futured. internal and externale. None of the aboveAnswer: d3. With the rapidly changing global picture, the firm must monitor seven major forces. All of the following would be among those forces EXCEPT ________. a. demographicb. economicc. social-culturald. globale. ecologicalAnswer: d4. The main demographic