COM 160 1st Edition Lecture 4Outline of Last Lecture I. History of BooksII. Printing in the New WorldIII. Conglomeration Issues in Book IndustryOutline of Current Lecture I. History of NewspapersII. Colonial PapersIII. The rise in newspapersIV. Developments that shaped today’s newspapersV. Current newspaper industry issuesVI. ChainsCurrent LectureChapter 4: NewspapersI. Historya. Colonial newspaper beginningsi. “Public occurrences both foreign and domesticii. “Boston News-Letter”, “The New York Weekly Journal”iii. Zenger went to jail for telling the truth about Cosby1. Charge was seditious libel2. Zenger won the trialiv. Sedition: To promote disaffection with the governmentv. Libel: Deliberately making public untruths about someoneb. Colonial Papers  Limitedi. Technologyii. Literacy (low)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.iii. Target demographic issuesiv. Expensivec. The Rise in Newspapersi. 1830  New technology introducedii. Penny press became populariii. “New York Sun” (“It shines for all” –Benjamin Day)iv. Telescope revealed that on the moon there were…1. Trees, plants, vegetation2. Bison3. 3 creatures4. Life on the Moona. Scientists asked questions…had to tell audience that it was all a hoax. Audience wasn’t bothered by that. v. Civil Warvi. Info. Transfer by wire/telegraphvii. Ethnic Press (230,000 readers)viii. Yellow Journalism1. Lowering of journalistic quality a s a result of marketplace changeix. Sensational News writers:1. Pulitzer and Hearst bough newspapers in NY2. Nellie Blyd. Developments that shaped today’s newspapersi. Wire services and features syndicates1. AP (New York Associated Press)2. NY Times Service3. King Features4. Washington Post News Service5. Newspaper Enterprise Association (NEA)e. Current newspaper industry issues: i. The Internet1. A threat to business model2. Expands online presence and involves greater interactivityii. Chains1. Profits have changed  20%-5%2. Help small newspapers3. Control of all reality4. Watchdog tradition/Investigative reportinga. Eliminating reporters/using