ISU COM 160 - Exam 1 Study Guide (5 pages)

Previewing pages 1, 2 of 5 page document View the full content.
View Full Document

Exam 1 Study Guide



Previewing pages 1, 2 of actual document.

View the full content.
View Full Document
View Full Document

Exam 1 Study Guide

517 views

Chapters 1-4


Pages:
5
Type:
Study Guide
School:
Illinois State University
Course:
Com 160 - Introduction to Mass Media

Unformatted text preview:

COM 160 1st Edition Exam 1 Study Guide Chapters 1 4 Oligopoly A few sellers dominate the market o Ex A couple cable companies control everything that s shown on cable TV Monopoly A firm becomes the only supplier of product o Ex Think of the game Globalization of Media Process of media being spread across all borders o Ex Cable TV expanding to other countries Audience Fragmentation Dividing the audience into segments based on background and lifestyle in order to send messages to them by their targeted specific characteristics o Ex When TV became popular magazines and radio shows had to start targeting specific audiences to compete Country station Ski Magazine etc Narrowcasting Programming targeted at a specific population o Ex History channel 16 and Pregnant the show Niche Marketing Aiming media content or consumer products at smaller more demographically similar audiences o Ex Seventeen Magazine Synergy The use by media conglomerates of as many channels of delivery as possible for similar content Combined effect is greater than the sum of their individual effects o Ex Spreading the word about a specific thing through multiple mediums ie Commercial radio magazine etc Censorship Attempt to obscure full range of a society s thoughts beliefs practices and ideals Practice of social denial o Ex Bleeping out words aliteracy Subsidiary Rights Selling the rights to a book for use in other media forms o Ex Selling film rights on a novel Aliteracy Having the ability to read and write but not willing to do so Does the censors work for them o Ex Refusing to read books Hollywoodization Potential synergies between books television and film o Exclusive deals with publishers o To make someone something meet the standards set up by the American motion picture industry Penny Press Newspapers sold for 1 cent in the 1830 s When more efficient printing presses made reduced price newspapers available to a larger segment of the population Yellow Journalism Early 20th century journalism



View Full Document

Access the best Study Guides, Lecture Notes and Practice Exams

Loading Unlocking...
Login

Join to view Exam 1 Study Guide and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Exam 1 Study Guide and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?