ISU COM 160 - Exam 1 Study Guide (5 pages)

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Exam 1 Study Guide

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Exam 1 Study Guide


Chapters 1-4

Study Guide
Illinois State University
Com 160 - Introduction to Mass Media

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COM 160 1st Edition Exam 1 Study Guide Chapters 1 4 Oligopoly A few sellers dominate the market o Ex A couple cable companies control everything that s shown on cable TV Monopoly A firm becomes the only supplier of product o Ex Think of the game Globalization of Media Process of media being spread across all borders o Ex Cable TV expanding to other countries Audience Fragmentation Dividing the audience into segments based on background and lifestyle in order to send messages to them by their targeted specific characteristics o Ex When TV became popular magazines and radio shows had to start targeting specific audiences to compete Country station Ski Magazine etc Narrowcasting Programming targeted at a specific population o Ex History channel 16 and Pregnant the show Niche Marketing Aiming media content or consumer products at smaller more demographically similar audiences o Ex Seventeen Magazine Synergy The use by media conglomerates of as many channels of delivery as possible for similar content Combined effect is greater than the sum of their individual effects o Ex Spreading the word about a specific thing through multiple mediums ie Commercial radio magazine etc Censorship Attempt to obscure full range of a society s thoughts beliefs practices and ideals Practice of social denial o Ex Bleeping out words aliteracy Subsidiary Rights Selling the rights to a book for use in other media forms o Ex Selling film rights on a novel Aliteracy Having the ability to read and write but not willing to do so Does the censors work for them o Ex Refusing to read books Hollywoodization Potential synergies between books television and film o Exclusive deals with publishers o To make someone something meet the standards set up by the American motion picture industry Penny Press Newspapers sold for 1 cent in the 1830 s When more efficient printing presses made reduced price newspapers available to a larger segment of the population Yellow Journalism Early 20th century journalism

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