COM 160 Lecture 3 Outline of Last Lecture I. Media EconomicsA. Telecommunications Act of 1996a. Goalsb. Outcomec. ConsequencesII. Media Industries are in turmoilIII. Chapter 2 vocabOutline of Current Lecture I. History of BooksII. Printing in the New WorldIII. Conglomeration Issues in Book IndustryCurrent LectureChapter 3: Books (The oldest Mass Medium)I. Historya. Romans had a written language (Latin)b. Wrote on a big heavy clay slatec. China made paper in 105 A.D.i. Persian soldiers “learned” papermaking from Chineseii. Chinese had primitive wooden printing press in 175 A.D.d. Rome overtaken by illiterate tribesi. Monks hand-copied thousands of manu scripte. Gutenberg’s Rediscoveryi. Moveable type  Letters were metalThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.1. Wouldn’t wear outii. Took him 20 years1. Developed a system for pressing paper against the inked type.iii. Gutenberg BibleII. Printing in the New Worlda. Juan Pablo – 1539i. “Breve y Mass Compendiosa Doctrina Cristana”b. Harvard College in Cambridge, Massachusettsi. 1640  “The Whole Book of Psalms” or “Bay Psalm Book”ii. Printing controlled by King George II iii. Stamp Actc. Books inspire social changei. Revolutionary Warii. Abolition of Slaveryiii. Pure Food and Drug Activ. USDA formedIII. Conglomeration issues in book industrya. Bottom line = moneyb. Blockbuster mentalityc. Subsidiary Rightsd. Hyprcommercialisme. May