CU-Boulder JOUR 2403 - History of Advertising and Important People (5 pages)

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JOUR 2403 Lecture 2 Outline of Last Lecture I Why advertising matters II Listing 10 reasons for why it matters in our world today Outline of Current Lecture Advertising during different period in history Materialism Industrial Revolution what caused it and what did it produce Parity Products o Define o Pepsi coke example Commercialism o Commodification o Marketing o What is at the heart of commercialism Preemptive reason why Associated value Constructive discontent People some leaders in early advertising know about the people she talks about in class and the book Lydia Pinkham Volney Palmer Thomas Barratt Claude Hopkins Wayland Ayer Gerald Lambert J Walter Thompson Current Lecture There has been advertising since the beginning of recorded history Ancient Greece rome Egypt Used symbols on papyrus found in Pompeii In ancient Ephesus it has a lot of religious significance before it was a big trading port people would come in with their goods they would come in with wheat etc Visually significant roman signifies a tavern the great leaves These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Middle Ages Town cries spoke the news and some commercial news Signs symbols of trade o While there wasn t mass advertising if you were a locksmith you had a symbol with a key pharmacists symbol of a pestol o The beginning of mass advertising came about when the printing press was invented One of the first ads 1477 written religious works at the point that people were allowed to read the bible wasn t only a piece of content for the upper class In the early US The ads were intermingled with the editorial so you couldn t really tell that it was an ad Something was being offered it wasn t advertising as we see it today Throughout the world Posters in Japan 1806 flyer First newspaper ad 1836 FRANCE Cadburys Posters are now considered as ART Done by very famous artists Early ads focused on