CU-Boulder JOUR 2403 - Dramatic Technology shift 1940’s-1960’s (5 pages)

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Dramatic Technology shift 1940’s-1960’s



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Dramatic Technology shift 1940’s-1960’s

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Dramatic Technology shift 1940’s-1960’s


Lecture number:
3
Pages:
5
Type:
Lecture Note
School:
University of Colorado at Boulder
Course:
Jour 2403 - Principles of Advertising and Consumer Culture

Unformatted text preview:

JOUR 2403 Lecture 3 Outline of Last Lecture I History of Advertising II Materialism III Industrial Revolution Outline of Current Lecture I Terms USP Icons Inherent drama Creative revolution Branding Integreated marketing communication Segmentaton Positioning II People Leo Burnett Rosser Reeves David Ogilvy Bill Bernbach Mary Wells II Concepts How did the technology culture and media of the and 60 s and 70 s and 80 s impact advertising Why did marketers dominate the 70 s Why did the creative revolution happen Current Lecture Dramatic Technology shift 1940 s 1960 s Television was launched in most households in around 10 or 12 years of that TV disrupted pop culture business and society it was as talked as the digital age is and had been for many years and the changes it was going to cost New stars emerged traditional media lost audience o whole new world of TV stars and radio print lost their listen audience Business had to adapt to new technology issues o No frame of reference to how to make a tv commercial o a lot of business issue o and the tv industries looked at the radio industries for guidance and so forth Creating content was key o Were creating content on radio and then expanding on TV o E g Geritol jeopardy tv show like they got caught cheating government regulations came in and changed how TV was owned The bathroom break was born o Standardize commercial breaks no pause button on TV or no taping so people planned their schedules around when TV shows would come on These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Television is the triumph of machine over people o Haters of TV Television has proved that people will looks at anything rather than each other Ann Landers Television has raised writing to a new low Sam Goldwyn Television is the first truly democratic culture Suburbs were born and were wired o Baby boom beginning stages o People came back from WII



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