NMIX 2020 1st Edition Lecture 1 What is New Media?I. Science vs. Technologya. Science: investigates reality, enlarging knowledge, testingi. Since the beginning of timeb. Technology: creates reality, thoughts made hardi. Been around for longer than you thinkii. Developing faster than scienceiii. Knowledge -> Device -> Practice1. Knowledge: the need to solve a problem sparks an idea2. Device: physical product created3. Practice: device is put to use and create a trend that alters societyII. Key Partsa. Communication: travel of informationb. Computers: physical devices that display informationc. Electronic: beyond physical, but created through scienced. Digital: key to understanding the physical creation of media in technologye. Convergence: everything in industry & media coming togetherIII. Digitala. Binaryb. Compare atoms to bitsi. Physical blocks of matter -> intangible building blocks of informationii. Atomic limitations: only as fast as the material worldiii. Bits: binary digit that describes a state of being; on/off, true/false, positive/negativec. Binary Counting i. Letters are given a number as computers can only understand numbersii. ASCII Code: numerical representation of a character1. http://www.asciitable.com/d. Bits vs. Bytesi. Bits: invented through electrical modulation as a way to record data eith electricity, not invent new dataii. Byte = 8 bits• Kilobyte = KB = 1000 bytes- thousand• Megabyte = MB = 1,000,000 bytes- millionThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.• Gigabyte = GB = 1,000,000,000- billion• Terrabyte = TB = 1,000,000,000,000- trillioniii. http://www.howstuffworks.com/bytes.htm/printablee. Picture Bitsi. 1 Pixel = 1 Byte1. 1 Byte = 256 shades of grayii. Picture built from multiple bytesf. Color Bytesi. 1 Pixel = 3 BytesIV. Sound: Vibrationsa. Recording modulates electricityi. Sound pressure to voltageii. Patterns of electricityV. Digital vs. Analoga. Analog: copy resembles the original formi. Vinyl recordingii. Printed photographb. Binaryi. Structure is totally separateii. All binary looks the same no matter what is getting copiedVI. Fundamentalsa. Transmissioni. Atoms are limited to travel at physical speeds1. Can only travel as fast as a person canii. Bits1. Can travel at speed of electricity/lighta. 186,000 miles per secondb. 300 million miles an hourb. Storagei. Bits can store huge amounts of data without physical limitationsc. Manipulationi. Atoms change at surfaceii. Bits change internally making the manipulation harder to detectd. Searchi. Bits make information more accessiblee. Scalei. 90% of all data was produced in the last two yearsii. Total data produced through 2003 is now produced dailyVII. How Bits Affect Our Generationa. Change has never been so rapidb. New approaches to media by companies taking