Exam I Review Sheet JOUR 1000 This exam will consist of 54 multiple choice style questions Approximately 9 10 of these will be simple True False questions The majority will be traditional multiple choice Some of these will give a list of possibilities more than one of which will be correct as with the following example Which of the following statements is are true about the Internet s impact on video games I Amateur users overtaking major companies in sales revenue II People collaborating on modifications to popular games modding III People discussing games on messageboards IV Amateur gamers offering walkthroughs showing others tips and tricks for getting through games V A reduction in the number of gamers I V a II III IV b II III IV V c d II IV e V only Instructions that will be on the Exam sheet Don t forget to write your name on this paper Include your name student number test form letter course JOURN 1000 instructor name Thames and signature on your scantron sheet and your scantron sheet Make sure you return your exam to the right Test Form pile Use only a 2 pencil on the scantron You must return both your scantron and this question sheet before leaving the room All study materials and personal items including mobile phones must be put away and out of sight before the test begins No bathroom breaks are permitted during the test Feel free to write freely on this question sheet If you get the extra credit questions wrong they will not count against you Exam Grade Breakdown 54 multiple Choice Questions Following all instructions 2 Extra Credit Questions Total Points Possible if You Get all Reg and EC Questions Right 4 5 points each 7 points 4 5 points each 243 points 7 9 259 250 103 6 Key topics to understand by lecture not all of these will be on the exam Lecture 1 The elements of the communication process source receiver encoding decoding message channel feedback 1 Source Where communication process is started message encoder 2 Receiver Person who decodes message 3 Encoding Activities the sender goes through to translate thoughts and ideas into a form that is transmitted to the receiver 4 Decoding Activities both physical and mental people or machines go through to translate or interpret that message so it has meaning 5 Message What is being said 6 Channel Medium Messages go through these 7 Feedback What decoder sends back 8 Source Encoding Message Decoding Reciever Feedback Types of noise in the communication process semantic mechanical Noise Anything interfering with communication process Semantic Noise caused by sender ex If someone is speaking to you in Mechanical Something that prevents signal of getting through ex Torn Source etc environmental another language page on book Environmental Trying to have a conversation but can t hear because of noise around you ex Outside interference Know the characteristics of interpersonal machine assisted interpersonal and mass communication especially focus on who is involved e g mass communication involves one source to many receivers as well as the decoding and feedback process 1 Interpersonal Person to person or group interaction Encoding One Step Channels Sight sound touch smell Decoding One Step Feedback Immediate Noise Semantic Environment 2 Machine assisted interpersonal Using computer telephone radio etc Encoding Two Step Channels One or more but not all four Decoding One Step Feedback Immediate or delayed Noise Semantic Mechanical Environment 3 Mass Communication One to Many Encoding Multi Stage Channels One or More but not all four Decoding One step or more Feedback Traditionally one way Noise Semantic Mechanical Environment Know about audience segmentation Audience Segmentation Audience has choices so it is split Know the three types of convergence corporate when media companies merge especially content producing companies and distribution companies operational sending the same stories out via multiple channels as when a company that owns a TV newspaper and website has the same story sent via all three device when multiple functions and channels can be processed by a single device like your cell phone surfing the web playing songs or playing videos as well as making calls Know about gatekeepers Gatekeepers Someone who controls access to something help correct someone if they are doing something wrong Lecture 2 Know about the functional approach Functional Approach How audiences use mass media benefits and detriments functions and dysfunctions Know and understand the macro or society level functions surveillance both instrumental and beware types interpretation linkages transmitting values and entertainment as well as related issues such as problems of credibility and cultivation theory Macroanalysis Big scale broad view of how Americans use media broad Society Level looks at functions of society as a whole often presumes intent of media content creators Surveillance 2 Beware Credibility People stop trusting 1 Instrumental routine useful in everday life Interpretation Assigning significance and meaning Framing Influences impact of something by showing certain parts Consequences What point of view do you accept Linkages Joining disconnected elements of society Match goals with people who can fill them Multiple groups with common interests Possible Dysfunction Can also join people for harmful or negative purposes Transmitting Values Cultivation Theory argues that media consumption cultivates attitudes that are more consistent with the world on screen People who share same media diet start to share same media values Possible Dysfunctions Can perpetuate stereotypes and discrimination can hinder social pogress Entertainment Needs drives on seeks to fulfill Know and understand the micro individual level functions cognition diversion social utility affiliation expression withdrawal Microlevel Functions Need s drives or seeks to fulfill may over lap 1 Cognition Learning current events general knowledge 2 Diversion Stimulation relief from boredom Relaxation Escape the stress of your busy day or because you are seeking emotional release 3 Social Utility To connect socially Conversational currency common group Parasocial Relationship kinship friendship with media characteristics 4 Affiliations related to linkages function 5 Expression To express oneself 6 Withdrawal To retreat Know important history of the critical cultural approach roots in Marxist analysis Stuart Hall s contribution of encoding decoding involvement in civil rights