Final Exam Review This exam will consist of 65 multiple choice style questions Approximately 10 of these will be simple True False questions The majority will be traditional multiple choice Some of these will give a list of possibilities more than one of which will be correct as with the following example Which of the following statements is are true about the Internet s impact on video games I Amateur users overtaking major companies in sales revenue II People collaborating on modifications to popular games modding III People discussing games on messageboards IV Amateur gamers offering walkthroughs showing others tips and tricks for getting through games V A reduction in the number of gamers I V a II III IV b II III IV V c d II IV e V only Instructions that will be on the Exam sheet Don t forget to write your name on this paper Include your name student number test form letter course JOURN 1000 instructor name Thames and signature on your scantron sheet and your scantron sheet Make sure you return your exam to the right Test Form pile Use only a 2 pencil on the scantron You must return both your scantron and this question sheet before leaving the room All study materials and personal items including mobile phones must be put away and out of sight before the test begins No bathroom breaks are permitted during the test Feel free to write freely on this question sheet If you get the extra credit questions wrong they will not count against you Exam Grade Breakdown 65 multiple Choice Questions Following all instructions 2 Extra Credit Questions Total Points Possible if You Get all Reg and EC Questions Right 4 5 points each 7 5 points 4 5 points each 292 5 points 7 5 9 309 300 103 What you may need to know from previous material Web 2 0 and its characteristics The effects and negatives of social media Defining features of the news in U S culture Defining features of magazines Defining features of radio portable supplemental universal specialized Characteristics of early films shown in nickelodeons Features of film as a medium Characteristics of broadcast and cable satellite TV and the difference between the two Lecture 14 press Know the Authoritarian Libertarian and Social Responsibility theories of the Authoritarian Ruling elite should guide the masses for their own good promotes restriction and censoring of the press Libertarian Humans are capable of making rational decisions and have a right to hear all sides of every issue Promotes a press free from regulation Social Responsibility The press has the right to criticize but has responsibility to preserve democracy Press expected to give info in the interest of society Know the different qualities of news Timeliness News must be new With increasing technology and changing formats what is considered new is changing to be more and more immediate Proximity News should be of relevant interest to the local area Prominence News should contain info about important well known or powerful people intrigue Consequence News of consequence affects or interests many people Human Interest Stories that arouse emotional response empathy and or Know the consequences we discussed of news being driven by profits Investigative Reporting costs more money News outlet owners have particular political or economic interests Covering live events can be cheaper so organizations often plan events during TV broadcast periods morning news or evening news times Know the three different categories of news we discussed Know about news aggregators and digital native news sources Know what is meant by hyperlocal news Know about converged journalists backpack journalists and mobile journalists Know about wire services and the Associated Press Wire Services 90 of American news outlets newspapers and local tv stations depend on news wire services for their international and national news Process also works in reverse Lecture 15 Know what PR people do 1 3 2 Communicate with various publics Publics Internal employees unions stockholders External consumers governments productions distributions communities mass media Know the difference between external and internal when we are discussing External consumers governments productions distributions communities Public Relations mass media Internal Employees unions stockholders Know the stages of the typical PR campaign 1 Information Gathering Gathering and analyzing data from records internal or external polling and other research Analyzing how well PR campaigns performed and what still needs to be done reevaluating the data 2 Planning Strategic long term general goals Tactical specific short term tasks needed to achieve long term goals PR Management by Objectives MBO clear measurable goals in planning 3 Communication Messages and types of media for those messages chosen Tailored for situation and taking into account the strengths weaknesses of each medium Often mass combined with social media and interpersonal 4 Evaluation How well are PR efforts working Are goals being met Easier to measure against clear goals Know the impact of the digital age and social media on PR both positive and negative Sending A variety of tools for producing and distributing messages ways to spread a campaign and bring more viewers Feedback Early response to organization s actions Gauge response to particular campaigns Frequent Feedback Know the different types of PR organizations that might be used internal department vs external PR firm Internal At work on an issue on short notice In depth knowledge of company Well versed in history of company and pasts campaigns External More objective Fresh Ideas Possibly more services offered But more expensive 1 Creative Services ideas press releases media 2 Research surveys focus groups data 3 Publicity Marketing merchandising and sales promotion 4 Accounts overseeing coordinating relations with clients 5 Administration day to day internal relations and business functions Lecture 16 Know about the Integrated Marketing Communications perspective Proposes PR and marketing should be coordinated together Know some things that can still typically distinguish advertising from PR PR uses advertising to get its messages across and PR also sometimes serves a secondary purpose of helping market a product Know the five functions of advertising 1 Marketing Aid the selling of goods and services 2 Educational Tell people about new good services or changes to old ones 3 Economic Enables business competition which encourages