The Internet As A Channel Digital commerce forms B2B etc Defines the business activities that will occur online via an internet webpage or storefront Amazon uses one to one customized marketing that lets customers operate on every device and have frictionless transactions seeking simplicity Bricks clicks pure e commerce Brick and Mortar Building with supplies and consumer needs no more pure brick and mortar stores they cannot exist without an online platform Click and Mortar Buildings with supplies and e commerce capabilities Pure E Commerce All commerce is done online Buy side sell side commerce Sell Side Business to Consumer Online Store front searchable catalog easy selection order and delivery Build business platforms that convince customers to purchase from them over and over Rise above the rest of competitors on otherwise level playing field ex Capture credit card and personal information capture and use personal information immediate delivery of digital products services Added Marketing Opportunities Buy Side Build ecosystems 1 Improve velocity of business 2 Create greater agility flexibility 3 Integrate supply Build channels that enable sense and respond commerce by transferring fulfillment from push to pull Supply Chain Flow Goods Information and Funds flow upstream and downstream Frictionless Supply Chain Sense and Respond Commerce platforms business ecosystems Commerce Platforms Creating a system that allows people to do business frictionless and lets customers do business frictionless Remove sell side friction be easy to do business with unlock permission marketing Business Ecosystems Buy Side interconnected communities of collaborating business and trading partners Commerce Server Application that does the transaction creates cards displays webpages the server that makes businesses happen on the web ex Apache given away for free as commerce server How digital commerce can lead to trusted commerce Georgraphic reach speed of business productivity enhancement information sharing and people start to trust companies that they continually do business with If online companies are guaranteed to have quality trust consumers start to trust these companies Custom marketing interactive marketing One To One Marketing Individualized custom marketing designed to meet each persons needs Achieving permission marketing vs intrusion marketing Permission Marketing An approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information Intrusion Marketing Where the the marketer uses events to market its product rather than market specifically to people Flow of goods money info in commerce chain flow upstream and downstream Vendor managed inventory sense and respond supply chain activities Leading the transformation from push to pull operations Disintermediation cause of New intermediaries basis for entry into chain Disintermediation Removing the middle man or intermediary The Internet As A Social Channel What is social media Create communities to transform interactions with customers employees and partners into mutually satisfying relationships Convergence of disciplines Word of Mouth Social media contents are written words carry the message vs trust the sender with whom do you seek to connect and how Who you connect with more important that how you connect Pscychology trumps marketing human nature and emotion prevails 1 Express yourself share your insights personal or professional ex Electronic journal 2 Express yourself and build a following platform for sharing and branding Social media social networking as A Platform Useful ways for sharing information branding and business development To Create Presence Jumping off points for building influence and stimulating viral through messages spread by word of mouth To create a brand create a presence for business development Value benefits of social media Business Visibility and Accessibility Targeting and Connecting Depth of Knowledge Personal Develop your profile Build Your Personal Brand Who you are is told by your interests and associations and by your professional development activities Build Your Network Communities control the message word of mouth in viral marketing Importance of relationships in commerce social media Commerce professional relationships and your brand Social Personal relationships Platforms for sharing for branding for expression YouTube channels Platforms for Sharing Express Yourself Building A Following Promote Your Work Electronic Bulletin Board Pinterest YouTube Tools for social media conversations Crowdsourcing The practice of obtaining services ideas or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers Role of social media vs web site vs search engines Linking IT and Business Strategy Business functions Finance Marketing Human Resources and Benefits IS strategy Supports the business and competitive strategies and the activities of an enterprise Finance and Marketing When and how the business will use information systems and technology and the impact it can expect from the array of information systems in place Objectives of IS strategy Those market characteristics product features or resources and capabilities that firm must have or master To be successful a particular market or segment to deliver what customers value The Value Equation Value Selection Service Price Introduces a combination of mission critical personal productivity manufacturing and interenterprise applications plus the firms IT infrastructure features including communication network and database capabilities Alignment what is it and how achieved link between Business strategy and information systems strategy Responsibilities of executives senior managers with respect to IT When customers expectations are met or exceeded at what they consider a reasonably price value is realized Viral Marketing spreading information through social media Is it operationally feasible If we do what we say it will will it work Financial and Economic Feasible The budget funds available good financial investment Technically Feasible Industry have capacity to do this Developing Information System Applications Business process innovation reengineering Central Feature Removal of friction and unnecessary steps from transaction processing and information systems usage Frictionless simple streamlined hassle free