1 14 15 Lecture 1 Brief History of OB Analyzing Cases Why Organizations o Can accomplish bigger tasks or goals o Greater efficiency Divisions of labor and specialization o Managers keep organizations running smoothly Evolving Views of Organizational Members o Old View People are unimportant Manufacturing assembly lines finance division marketing division etc Frederick Gilbreth time motion studies o People need to have the right incentives to work o People are naturally lazy and don t want to do work negative Theory X view o New view People are important Mayo and follett Hawthorn Studies o Paying attention to workers matters Theory Y People want to do work and be fulfilled in their jobs positive view Positive Organizational Behavior o Focus on the positives promote success as opposed to focusing on the bad and preventing failure Southwest Airlines o Love was a big thing in branding and advertising o Good cost model o Employees are well cared for and treated as important A lot of autonomy o Market themselves as a fun airline Fill people with HR backgrounds and marketing Company will hire fire for attitude Need to fit into the culture of SW airines o All in house training o If they have good employees it allows for more success o 89 of workers are unionized only 6 day walkout Gate agetns have a lot of leeway to confront conflicts how they want to Lower wages Consistently ranked as top airline Analyzing a Case o What is case describing What is the central issue Problem Decision Evaluation o Who is protagonist of case o What are some possible causes Why is it happening If an evaluation how did events shape outcome How did they affect protagonist o Is there some kind of framework you can use to analyze the situation What info do you need o If there is a decision what are the options What implications do each of those options have What do you think is the best solution Think through other solutions and eliminate others and pick the best one Discussing Cases o Show up knowing the facts and be prepared to argue point o No correct answers learning process