Club Management Test 3 Study Guide I PowerPoints a Food Beverage Management for Clubs Know the critical differences between F B operations at clubs vs restaurants o F B for CLUB Income is limited Multiple outlets Food and labor cots Service staffing levels turnover rates Days hours of operation Service standards 1 reason women come out to club DINING Know the food and beverage trends in the club industry o Restaurants seat customers when staff are ready to do o Clubs purposely over staff so members can be seated so when they want to be o Club is ALWAYS open o Food trends in clubs Locally sourced grown meats seafood produce Reduced carbon footprint Nutritionally balanced children s dishes Gluten free food allergy conscious Back to basics with a twist lobster mac cheese Locally produced wine and beer Half smaller portions for a smaller price Sustainable seafood Nutritional options Organic produce o Beverage trends in clubs Craft beers local brews Pro golfer branded wines Branded beer glasses Understand what food beverage minimums are at clubs b Golf Operations Part 1 Know what a MAP and Planogram are o Planogram a diagram or model that indicates the placement of retail products on shelves in order to maximize sales o MAP Merchandise Assortment Plan Provides merchandiser buyer with guidance on what products to buy Takes into account stores capacity profitable use of space Must be knowledge of customer demographics and typical buyer behavior Involves a system of grouping categorizing products Must take into account national and local trends Extremely reliant on historical sales data Take into account inventory budgets Know about the management and operations involved with the golf shop o Staffing Head golf professional Directs entire golf program Manages the shop and staff Inventory control budgets Teaches Tournament management Assistant golf professional Golf shop sales Teaches Supervises interns staff Tournament operations Merchandising manger buyer Determines MAP Manages buying Merchandises shop Shop assistant Know the typical jobs and job responsibilities in golf operations at a club o Caddie master Manages caddies Member satisfaction o Attendants Maintains bag storage room locker room practice facility and car fleet o Rangers starters marshals Ensures adequate pace of play Maintains club policies rules Resolves on course disputes issues o Each job in golf has its own classification within PGA A1 Head Golf Professional A8 Assistant Golf Professional A4 Director of Golf Understand the reason for holding tournaments and what that entails o Tournaments increase revenues o Creates competitive excitement in club o Develops friendships o Promotes club use o Generates revenue o Showcases club to potential members o But also disrupts member play c Golf Operations Part 2 Know what attendants in each area of the club are responsible for o Bag room services Clubs put on members fold cart 1 hour before Clubs stored in organized number system for tee time quick retrieval Clubs picked up out of car if not using storage Clubs and bag cleaned after each use Friendly quick service Know the difference between purchasing vs leasing golf cars o 49 of golf and country clubs lease their cars o Benefits of owning Can deduct depreciation expenses non equity club Can hire their own mechanic to maintain fleet Club owned cared tend to be treated better o Benefits of leasing No large cash outlay needed Less maintenance responsibilities Understand what being a caddy involves at a club o Responsibilities Carry player s clubs Locate player s ball Collect player s club after each shot clean it Rake out bunkers replace divots Know why the instruction program and practice facility is important at a club o Instruction program Promotes increased play Increases club usage Increases revenue o Practice facility Examples Indoor practice bays with swing analysis Hitting bays Putting greens Short game chipping areas Extension of the instruction program May be used just as much if not more than the course itself Should be a main part of the golf program with excellent maintenance staffing service Can provide a good amount of extra revenues for the golf operation Promotes more golf play and usage of club d Club Recreation Know what aquatics and tennis programs entail and how to increase club revenues with these areas of the club o Building revenues with fitness programs Agility and sports training for teens TPI Certified Trainers on Staff Teen fitness personal training Unique on trend classes Tabata TRX State of the art equipment Design center with entertainment in mind o Aquatic programs Swim teams Swim lessons Aquatic fitness classes Summer camps Clinics Recreation o Increasing revenue with aquatics Excellent poolside service Special events for all ages Utilizing pool are for party booking Charging fees for guest Towel service umbrella cabana rentals Fees for lessons teams clinics classes o Tennis programs 91 of country clubs have tennis courts Typically include lessons private and group Tournament programs Leagues teams Junior programs Camps Pro shop o Generating revenue from tennis Member guest events Court side services Pro shop sales and services Tournaments Know the trends in fitness within clubs o Personal training o Fitness classes o Cardio machines o Weights strength training e Club Events Management Understand the role that events play at clubs o Events can Generate significant revenues for club Create long lasting friendships within Give members a reason to utilize their membership membership Create a sense of pride for the club s members Bring members into club during down times Know what the trends in events are in clubs o Two types of events 1 Member events Keep members happy Provide social outlet for members Increase revenues 2 Non member events Increase revenue typically banquet events such as weddings holiday parties corporate dinners etc Know what the important elements are in running successful events at clubs o Keys to successful events Excellent planning well in advance Creative ideas Persistent publicity Clever food and beverages to match theme Unique activities Getting staff on board Boar member support attendance Pulling it off without a hitch Photo logging video taping Post event surveys II Readings The following readings will be important for this test Garb article Andrew Cohen s article Country Clubs Emulating Fitness Providers Sebonack s car fleet article III Clubs of the Week Know each of