HFT3277 Test 4 Study Guide 1 Know difference between global and international slides International mostly means something involving more than a single country The term international as a word means involvement of interaction between or encompassing more than one nation or generally beyond national boundaries o Terms multinational involving two or more countries external foreign outside Global We would define global mindset as one that combines an openness to and awareness of diversity across cultures and markets with a prosperity and ability to see common patterns across countries and markets o In a company with a global mindset people view cultural and geographic diversity as opportunities to exploit and are prepared to adopt successful practices and good ideas wherever they come from o Terms comprehensive influential interactive exhaustive all inclusive 2 Look at the Sustainability slides Brundtland 1987 Definition of sustainability development which meets the needs of the present without compromising the ability of future generations to meet their own needs Balance 1 Economic growth 2 Social transformation 3 Environmental capital Balance Wealth and poverty and a balance between the wants of today and the essentials of tomorrow Examples o Cutting a tree down in Brazil may blemish an ecosystem housing scarce medicinal fauna adversely affecting the quality of life of individuals in Europe needing a cure o Excessive water usage allocated in an affluent town may rob those desperate for life s most basic requirement o Temporary financial gain for one government may result in the up rooting of villagers represented by that same government There are three legs to sustainability o 1 Environmental o 2 Economic o 3 Social Sustainable Categories specific programs Individual sustainability focuses on the distinct benefits to recipients of Community Organizational emphasizes long term changes within the specified community sustainability refers to the programs of a specific organization such as the PGA of America Institutional sustainability reflects a more macro level of policies and practices of sustainability such as in an entire sport for example golf Each with a concentration on environmental economic and social initiatives with the difference being the desired outcome of the actors Social Inclusive Exclusive Displacement Dependency Cultural Change Colonialism Income Disparity 3 Dedman school of hospitality Where are study abroad program and internship programs to Switzerland program Krems University in Austria and London 4 Difference between equity and non equity Non equity members do not own the club o Owned by individual companies other o Members have limited control of club government o Made for profit o Not tax exempt o Managers work for owners Equity members own the club o Members make decisions about the club o Run by elected Board of directors o Non profit o Tax exempt o Manager works for the members 5 Benchmarks in Food and Beverage What can food and Beverage do for a club o Attract new members o Member retention o Meet financial goals o Members are more likely to view the club in a positive light 6 How is food and beverage different in private clubs and restaurants Income is limited Multiple Outlets Food and labor costs Staffing levels Turnover rates Days and hours of operation Service Standards 7 How is food and beverage similar between private clubs and restaurants Menu engineering Different variety for different tastes Follow Trends 8 What are dues for fees upfront fee fees ownership fee Initiation Equity Monthly Assessment fee monthly payment for being in a club fee This is a one time fee for capital improvements or because there was an operating shortfall Beverage minimums Like food and beverage where you have to meet a certain minimum monthly because you will get charged for it anyway 9 If I work for a private equity club who is the boss He said acceptable answers were President members BOD 10 If I worked for a management private club whom do I report to The management company NOT the members 11 Know different types of private clubs University clubs Yacht clubs City club Military club Athletic club Tennis Club Country Club 12 How to become a member of a private club Must be nominated for membership Then your nomination is reviewed by the membership committee You get a personal interview There is a posting of your membership application for a review Lastly there is a board vote 13 Job descriptions General Manager GM highest ranked runs the entire operation does not have to be an expert in all areas of golf but must know enough to manage and make decisions has to have leadership skills Head Golf professional face of golf works with GM on golf operational budget works with superintendent on a daily basis runs golf tournaments merchandise golf carts golf instruction maintaining the golf rounds needed to attain financial goals Superintendent responsible for the golf course maintenance of golf course and budget must know how to use irrigation system pesticides and heavy equipment F B manager In charge of anything food and beverage related must have success in order to attract members and guests key purpose is to maintain food in each department and make sure you are in the right financial position 14 Know what a mission vision statement is Vision statement states where we want to be in the future Mission statement tells our service level talks about employees tells our goals our products etc It answers these questions o 1 What do we do o 2 How do we do it o Whom do we do it for 15 How is the golf industry doing increasing or decreasing Charts shown in powerpoints 16 Private club governance from those who are employed and from those who are volunteered what s the difference 17 Know about committees and what they are for Committees are put in place to make the members feel like they have a say and are apart of something tasks Standing committee These are permanent committees Consciously doing Ad hoc committee One time committee s put in place for a special event Executive committee Who would be on the executive committee club President VP secretary treasurer past president are usually on it GM on board of executive members No but they go to some board meetings Handle matters too sensitive for entire Board 18 Marketing in general Marketing so that they customers buy something determining the needs of the members and fulfilling these needs o End result increase in revenues and