Key Terms 10 01 2013 CMAA and industry associations Leadership Models SWOT Strengths Weaknesses Opportunities Threats SMART Specific Measurable Actionable Realistic Timed Qualitative goals Quantitative goals Competency areas Strategic Planning Vision statements vs mission statements Club governance structure COGS COGS SALES Opportunity costs Training programs Tournament programs Orientation programs Club Mgt and Structure 10 01 2013 Equity Clubs Owned by members Governed by an elected Board of Directors Managers work for members Members have voting rights Set up as a non profit so exempt from most taxes Non Equity Club For PROFIT Owned by an individual or corporation Members do not have a say in club policies or management Managers work for company not members Not tax exempt EQUITY CLUB GOVERNANCE Board of Directors Made up of elected members Directors plus officers President VP etc Duties come from bylaws Establish operating policies Overseeing financial stability of club Approves operating budget Votes on new member applicants Hires GM General Manager Hired by Board Salary range 120k 150k Carries out policies set by board Provides quality facilities and services Manages revenues and expenses Supervises all club managers Prepares annual budget Oversees club operations Assistant GM Manages clubhouse operations and personnel GM s second hand man Enforces policies and procedures Controller Manages accounts budgets Prepares financial statements forecasts Financial analysis Food Beverage Manager Manages dining facilities banquets Monitors f b budgets personnel Ensures high quality food and service Why are professional associations important for this industry Provides opportunities for professional development Keeps managers up to date on best practices Provides members with networking opportunities Holds multiple events and a world conference for members Lobbies government for the industry Provides certifications in specialized topics Adds credibility to the profession and to individual members Why Private Clubs Specialized niche industry 10 01 2013 Requires highly skilled knowledgeable professionals Strong professional associations Provide support continuing education industry lobbying etc Club Managers Association of America CMAA Super strong powerful industry association Over 6500 members Headquartered in Alexandria VA 46 Professional Chapters 45 Student Chapters Publishes Club Management Magazine and Outlook newsletter Provides the widest range of club industry research and resources found anywhere CMAA Professional Certification Program Certified Club Manager CCM hallmark of professionalism highly respected earn 25 more than non certified managers Certified Chief Executive CCE ability to serve as senior management Master Club Manager MCM professionals who have made extraordinary long lasting contributions to the club industry Requirements for Eligibility to Take the CCM Exam Education Credits 200 credits a minimum of 100 must be from CMAA education at least 25 of which must be earned at the chapter level Association Activity Credits 50 credits Additional Credits 50 credits Education Associate Activity or Experience Total Credits 300 credits PLUS Attendance at one CMAA World Conference with attendance at a minimum of four education sessions Professional membership status in CMAA for a minimum of six years Successful completion of two CMAA CMI pre approved workshops Successful completion of BMI I BMI II BMI III and either BMI Golf Management or BMI Food Beverage Management Leadership Models for Clubs 10 01 2013 GM COO Skills Different Leadership tools 3 Primary Roles of Board Members Duty of Care govern the club with prudence be reasonable practical Duty of Loyalty good faith must put the interests of the club over their own personal interests Duty of Obedience must remain faithful to the mission of the club Leadership Models for Clubs 1 GM COO Model 2 CMAA Management to Leadership Model 3 Integrated Team Management Model GENERAL MANAGER CHIEF OPERATING OFFICER Held accountable for All areas of the club Synergism of club activities Staff s adherence to Board s policies Member satisfaction Daily operations CMAA Management to Leadership Model Most accurately expresses today s needs within the club industry GM has wide range of responsibilities and authority The job is a continuum of constant building honing skills Multi million dollar business with ever changing needs requires high level of skills 3 tier approach to managing club Team Management Model Provides members with a Whole Club Experience Success Effective A manager can achieve an immediate goal and be considered successful A leader can only be seen as effective if he motivates followers to achieve goals which in turn promotes success Leadership Tools for Club Managers Setting SMART goals Service Analysis Construct for Effective Leadership Personal Leadership Plan An effective leader helps their employees set SMART goals in order to achieve success in their jobs Objective vs Subjective Measures Quantitative Qualitative Covers 576 Covers We were really busy Overseeding 400 lbs of annual rye acre Heavy overseeding Memberships 50 new members by end of December We need alot of new members quickly Pro Shop 1 25M in sales annually Good source of income for club Strategic Planning 10 01 2013 Benefits SWOT Elements of strategic Planning Vision vs Mission Goals vs Objectives Grand Strategy vs action plan 3 budgets Benefits of Strategic Planning for Clubs Elements of a Strategic Plan 1 Agreeing on the need 2 Needs assessment 3 Setting ground rules 4 Membership input 5 Competitive analysis 6 Strategic planning retreat 7 Vision 8 Mission 9 Goals 10 Objectives 11 Organizational situation analysis SWOT 12 Creation of a Grand Strategy 13 Budgets 14 Action plan 15 Assessing progress Needs Assessment SWOT Analysis VISION MISSION Answers these questions What do we do How do we do it For whom do we do it Vision Mission The Country Club of Tarantula Canyon will create an exciting innovative differentiated private club experience that will redefine quality in Southern California By creating a country club experience that is second to none continuously innovating while recognizing tradition and broadening our appeal to the members and prospective members we will be successful in our quest for excellence vs The Country Club of Tarantula Canyon was created as a haven for its members We are second to none in our purpose to offer an extraordinary