Communication Study GuideChapter 7: ResearchWhat is a research plan?What kind of sources available?The most credible sources:ExpertiseObjectivityObservational capacityRecencyOral CitationsSourceDateAuthorChapter 8: Supporting MaterialsWhy do we build supporting materials?Build interest, enhance understanding, win agreement and evoke emotionsThe six types of supporting materials:ExampleDefinitionEtymological (origin)FunctionalLiteralExpertTestimonyStatisticsAnalogiesNarrativeChapter 10: Intros and Conc’s5 purposes of intros:Gaining your audiences attentionSignal your thesisShow your audience "what's in it for them"Establish credibilityPreview your main pointsFour steps of conclusion:Break light (signal the end)Review the ThesisReview the Main PointsProvide a Thoughtful ClincherChapter 11: OutliningTwo types of OutlinesWorking Outline (Full-sentence outline)Speaking Outline (Includes delivery reminders)Three Sections of a working outlineIntroBodyConclusionChapter 12: LanguageDifferences between oral and written languageOral is adaptive, less formal, and incorporate repetitionDifferences between denotative and connotative meaningRespectful and unbiased language- what’s the big deal?Chapter 14: Audiovisual AidsWhy do we use them?Add interest and impactHelp simplify the messageEnhance listener memorySeven Types:SpeakerAssistancesObjectsVisual ImagesGraphs (Know why you would use different types of graphs)Lists and TablesAudio/VideoChapter 16: Persuasive SpeakingHow do you characterize a persuasive speech?Using audience dispositionLatitude of acceptance (range of acceptable positions)Latitude of rejection (range of unacceptable positions)Fact claim, policy claim and value claimEffective organizational patternsChapter 17: Methods of PersuasionEthos: (Beginning of the speech)TrustworthinessGoodwillCompetence- revealing your sourcesPathos: (How does this affect you?)Human face on the problemEnsure ethical use of pathosLogos: (Appealing to logic and reason; cause and effect)EvidenceReasoningAvoid FallaciesChapter 18: Special Occasion SpeakingGeneral Guidelines:Appeal to audience’s emotionsMatch those emotions to the mood of the occasionAdapt to expectations of audienceRespecting time constraintsChapter 19: Group CommunicationThree types of leaders:EmergentImpliedAppointedMember RolesTask-orientedMaintenanceSelf-oriented3 types of grope presentationsSymposiumPanelGroup rep04/26/2012Communication Study Guide-Chapter 7: ResearchoWhat is a research plan?oWhat kind of sources available?oThe most credible sources:ExpertiseObjectivityObservational capacityRecencyoOral CitationsSourceDateAuthor-Chapter 8: Supporting MaterialsoWhy do we build supporting materials?Build interest, enhance understanding, win agreement and evoke emotions oThe six types of supporting materials:ExampleDefinition-Etymological (origin)-Functional-Literal-ExpertTestimonyStatisticsAnalogiesNarrative-Chapter 10: Intros and Conc’s o5 purposes of intros:-Gaining your audiences attention-Signal your thesis-Show your audience "what's in it for them"-Establish credibilityPreview your main points oFour steps of conclusion: Break light (signal the end)Review the ThesisReview the Main PointsProvide a Thoughtful Clincher-Chapter 11: OutliningoTwo types of Outlines Working Outline (Full-sentence outline)Speaking Outline (Includes delivery reminders)oThree Sections of a working outlineIntroBodyConclusion-Chapter 12: LanguageoDifferences between oral and written languageOral is adaptive, less formal, and incorporate repetitionoDifferences between denotative and connotative meaningoRespectful and unbiased language- what’s the big deal?-Chapter 14: Audiovisual AidsoWhy do we use them?Add interest and impactHelp simplify the message Enhance listener memoryoSeven Types:Speaker AssistancesObjectsVisual ImagesGraphs (Know why you would use different types of graphs)Lists and TablesAudio/Video-Chapter 16: Persuasive SpeakingoHow do you characterize a persuasive speech?oUsing audience dispositionLatitude of acceptance (range of acceptable positions)Latitude of rejection (range of unacceptable positions)oFact claim, policy claim and value claimEffective organizational patterns-Chapter 17: Methods of PersuasionoEthos: (Beginning of the speech)TrustworthinessGoodwillCompetence- revealing your sources oPathos: (How does this affect you?)Human face on the problemEnsure ethical use of pathosoLogos: (Appealing to logic and reason; cause and effect)Evidence ReasoningAvoid Fallacies -Chapter 18: Special Occasion SpeakingoGeneral Guidelines:Appeal to audience’s emotionsMatch those emotions to the mood of the occasionAdapt to expectations of audienceRespecting time constraints -Chapter 19: Group CommunicationoThree types of leaders:EmergentImpliedAppointedoMember RolesTask-orientedMaintenanceSelf-oriented o3 types of grope presentationsSymposiumPanelGroup
View Full Document
Unlocking...