BUS-M 300 1nd Edition Lecture 17 Outline of Current LectureI. Most Common Social MediaII. How do you use social media?III. Top Questions Marketers Want AnsweredIV. What are the objectives of social medias for marketersV. How can we measure the impact of our social media?VI. Does social media work better for certain products and services than others?VII. Why is Social Media popular?VIII. How can social media build a brand?Current Lecture I. Most Common Social Mediaa. STATSb. Pinterestc. Facebookd. Twittere. LinkedInII. How do you use social media?a. To connect with friendsb. To networkc. Voice opinionThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.d. Entertainmente. Shopf. NewsIII. Top Questions Marketers Want Answereda. How do I measure my ROI?b. How do I integrate social media into my other media?i. Less than ¼ of marketers job is spent on social mediaIV. What are the objectives of social medias for marketersa. Generate exposure for businessb. Increase traffic/subscribers/opt in listc. Resulted in new business partnershipsd. Help rise in search rankingse. Generate qualified leads.V. How can we measure the impact of our social media?a. Degree and duration of contactb. Awareness – via quizzes/participationc. Committeds, such as forwarders, build/respond to blogs, postsVI. Does social media work better for certain products and services than others?a. Works better for B2B – small businesses more than bigb. Why?i. More 1 to 1 sellingii. High-touch relationship orientediii. Word of mouth/referral is criticalVII. Why is Social Media popular?a. Cheapb. Immediate feedbackc. Network effectd. Happening anyway, don’t be road kille. Downsides?i. Brand image liabilityii. Does it target your age group?iii. Waste of resourcesVIII. How can social media build a branda. Focus on specific attributes of brandb. To diffuse problemsc. Drive awarenessd. Provide informatione. Positive associations through word of
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