BUS M 300 1nd Edition Lecture 17 Outline of Current Lecture I Most Common Social Media II How do you use social media III Top Questions Marketers Want Answered IV What are the objectives of social medias for marketers V How can we measure the impact of our social media VI Does social media work better for certain products and services than others VII Why is Social Media popular VIII How can social media build a brand Current Lecture I Most Common Social Media a STATS b Pinterest c Facebook d Twitter e LinkedIn II How do you use social media a To connect with friends b To network c Voice opinion These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute d Entertainment e Shop f News III Top Questions Marketers Want Answered a How do I measure my ROI b How do I integrate social media into my other media i Less than of marketers job is spent on social media IV What are the objectives of social medias for marketers a Generate exposure for business b Increase traffic subscribers opt in list c Resulted in new business partnerships d Help rise in search rankings e Generate qualified leads V How can we measure the impact of our social media a Degree and duration of contact b Awareness via quizzes participation c Committeds such as forwarders build respond to blogs posts VI Does social media work better for certain products and services than others a Works better for B2B small businesses more than big b Why i More 1 to 1 selling ii High touch relationship oriented iii Word of mouth referral is critical VII Why is Social Media popular a Cheap b Immediate feedback c Network effect d Happening anyway don t be road kill e Downsides i Brand image liability ii Does it target your age group iii Waste of resources VIII How can social media build a brand a Focus on specific attributes of brand b To diffuse problems c Drive awareness d Provide information e Positive associations through word of mouth
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