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IUB BUS-M 300 - Exam 1 Study Guide

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Lecture What is MarketicustomWhat is    What ar      1 marketing?ing: the proer relationss the Genera1. Identify 2. Develop3. Deliver t4. Developre the custoForm Valueo Examo MarprodTime Valueo Mano ExambankPossessiono PossPre‐o ExamSamPlace Valueo Mako ExamInformatioo Provo ExamService Val? ces s by whships in ordal Marketinmarketplacp a value‐drithe marketip profitable omer value te mple: Ford brketers creaducts. e ny people armple: shoppking. n Value session valupurchase mple: lay‐awm’s Club e king productmple: Redboon Value viding relevample: Zappolue ich com p aner to cap tung Model?ce & customven marketng strategycustomer retypes? buys raw mte value by re starved foping online, ue makes it eway, test drits available ox return atant informaos info abou nies cre ate vure value fromer needs ting strategyelationshipsaterials andtaking mateor time. Netflix, fasteasier to maive on automwhere custt any locatioation about ut shoe size,Examvalue for cuom customey s d puts it togerials and at food driveake a decisimobiles, detomer needon, Rent‐a‐cthe product, CarFax, “Om # 1 Studyustomers aners in returether to massembling te up, Discoveon about themo of softws it. car, Div‐y bikt Other custom By Guide Lectnd build strrn. ake a car. them into faer bank 24‐he product. ware, samplkes mers also likBUS‐M 300 1tures: 1 ‐ 8rong abulous 7 Happens les at ked..” 1st Edition Lecture What is    Describe  What is     How to   What is     o Provo Exam2 a mission sExplains wDescribes wFor whom?And why de the differeProduct‐orsell coffee”Market‐orilike “We m the producProducts g1. Introduc2. Growth 3. Maturity4. Decline calculate mMarket shaBurger King the growthThere are 4through th1. Questiono At th2. Star o You 3. Cash Cowo Grow4. Dog viding ongoimple: warrastatement? ho we are what we do? o we do it ence betweeriented miss”. This is veriented missmake purchact life cycle? o through 4ction y market shareare: percentg sold 40 mh share matr4 stages, 4 qhis order, bun Mark his point, wown markew wth is slowiing and exceanties, custoo en product vsion statemry straightfoion statemeasing easy o4 stages. Hee: t of market illion hambrix? quadrants aut this is thee don’t knoetplace, hugng, but youellent servicomer suppovs. market oents might orward and ents shoot fr fun”, or “Welps marketeyour compaurgers. All fa product cae desired ordow what is gge growth.u still have mce rt, troublesoriented misbe somethifocuses on for the biggeWe create sers better uany owns asfirms sold 40an move thrder. going to hapmarket sharehooting, Zassion statemng like “Wethe producer picture. Mspecial momnderstand ps percent of00 million. Mrough. Doesppen to the e. ppos free sments. e sell music”ct you are seMay be somments”. product straf total markMarket sharsn’t always mproduct. hipping ”, or “We elling. mething ategies. ket re = 10% move  Lecture What mshare m    What ar    What ar    What ar   Lecture What ar o DeclThis is why3 marketing strmatrix? Question Mo BuildStars o HoldCash Cowso HarvDogs o Divere the stepsIdentify theTarget certPositioningApply 4 P’sre the 4P’s o1. Product 2. Promoti3. Price 4. Place re different DemograpPsychograpNote: 18‐44 re the differUnmet cusline y you need trategies shoMark d strategy: id strategy: Ms vest strategest: sell or cls in planninge target custain segmeng s for sales aof Marketinon ways to seghics: geographics: based49 year olds rences betwstomer needto have a divould a markinvest Maintain cuy: milk‐redulose downg and implemstomer segmnts of custond profit ng? gment the caphy, ag e, gd on what pare target dween unmet ds: needs thversified poketer pursuerrent positiuce investmmenting mament througmers customer? gender, etc.people wantdemographand unknowhat are knowortfolio of pe during theon ment arketing stragh segmentt out of life. ic for adverwn customewn, but haveroducts. different stategy? ation More expertisers. er needs? e not been tages in theriential. fulfilled growth  What is What do     What ar   Unknown cthat they c the PECTS MAn analysisexplained boes PECTS MP‐political o Lawo Ecolo Polito LobbE‐economio Econo Inflao Uneo CustC‐competito Direo Inteo ComT‐technoloo Stato Innoo CustS‐social o Demo Buyio Custo Lifeso


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