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IUB BUS-M 300 - Consumer Behavior Part 2

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Outline I. RII. PIII. PIV. PV. PVI. PVII. PVIII. IX. SCurrI. RII. PIII. PIV. PThese notes of Current Review: InflPsychologicPsychologicPsychologicPsychologicPsychologicPsychologicSituaSocio‐Culturent LectureReview: Infla. ConsiiiivPsychologica. 6 typiiiivvvPsychologica. Perspersb. Self‐c. If yoyourgrainPsychologica. Motpurcb. Consrepresent a dused as a Lecture luences on tcal Influencecal Influencecal Influencecal Influencecal Influencecal Influenceational Influral Influence luences on tsumer decisi. 1. Psychii. 2. Markeii. 3. Socio‐v. 4. Situatcal Influencepes of psychi. 1. Persoii. 2. Motivii. 3. Risk v. 4. Lifestyv. 5. Percevi. 6. Learncal Influencesonality refeson on a con‐concept: hoi. Personaour self‐concr self‐concen”, you maycal Influencetivation: forchase. sumers can detailed interp supplement the Purchases es: Personales: Motivaties: Risk es: Lifestylees: Perceptiouences es the Purchassion processhological eting Mix ‐cultural tional es hological infonality vation yle eption ing es: Personalers to consisnsistent basow people sality is reveacept is Stylispt of being y be more ines: Motivatice within thpurchase fo pretation of thto your own n se Decision lity on on and Learse Decision s consists offluences lity stent behavsis. see themsealed throughsh, you will stylish. If yonclined to pon he customeror he professor’s notes, not as Process rning Process f 4 types viors or resplves and hoh one’s self‐typically puour self‐conurchase Anr driving the lecture. Grada substitute. ponses to stiw they thin‐concept. urchase prodncept is “goidroid produem to purch MdeBuddy is bes imuli exhibik others seeducts that rng against tucts vs. Apphase or not tM300 1st Edst Lecture 8 ted by a e them reinforce the le. to dition V. PVI. PVII. PVIII. IX. S iiiivvvPsychologica. Purcb. Formiiiivvc. Routd. ExtePsychologica. LifesprediiiPsychologica. Percinfob. LearSituaa. 1. Phb. 2. Tic. 3. PeSocio‐Cultui. Physicalii. Basic reaii. Safety rev. Social rev. Self impvi. Reflectincal Influencechasing a prms of risk i. Perform1. Cii. Financiasomethi1. Cii. Physicalinjury. 1. Wv. Social ris1. Cav. Time losto the pfrom pe1. Ctine Problemended problcal Influencestyle: the vadict buying pi. Achieveii. Strivers:ii. Thinkerscal Influenceception: thermation i. Examplerning: affecti. Emotionational Influhysical Envime: time toersonal factral Influenc reasons: foasons easons: airbeasons: linkiprovement rng success tes: Risk roduct creatmance risk: pCan reduce al risk: the bing else. Can reduce risk: the prWarning labsk: friends oCan reduce areas ss risk: mainlace of purcrformance Can reduce m solving = em solving es: Lifestylealues, attitupatterns rs: consume: consume Vs: consume es: Perceptioe process bye: some peots customernal vs. rationuences ronment: ato make decitors: mood, es ood, hungrybags ing to a largreasons: gymto others: cates a risk forproduct mayrisk with: mbuyer may lorisk with: firoduct may bels, airbagsor other peorisk with: centenance timchase may brisk) risk with: Olow risk = high riskdes, and bee time savinVolvos becadurable andon and Leary which the ople love Star purchasingnal tmospheresion money in hy ger group, cm membersar, house r the customy not performoney back ose money, nancing/salbe harmful s ople may noelebrity endme or time rbe excessiveOver night shehaviors exhng devices, puse they ard functionarning customer searbucks, somg hand, compalub membeship, collegemer rm well/breguaranteespay too mules, free retto the userot approve odorsements,required to e (be carefuhipping, freehibited by cuprestige proe safe l productselects, orgame people hanions rships e ak down uch, or miss urn shippinr’s health, mof purchase, bras in secreturn the l to distingue assembly ustomers, hoducts nizes and inhate it. buying g may cause e. cluded product uish this helping nterprets a. Refeaspierence grourations, behi.


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