TEL 317 1nd EditionExam # 2 Study Guide Why are kids a target market for advertisers?They are life long consumers. They have the nag factor. Children have their own money. There is no regulation on what you can market. They give direction to parents consuming habits.What is the First Policy from 1974?Limited air time, no host selling, no program length commercials and bumpers were required.What is the Children’s TV act of 1990?Included the educational programming requirement and set advertising limits. The limits were 10.5 min/hour weekend and 12 min/hour on weekdays. Bumpers were required, no program length commercials and no host selling. Describe the Kunkel and Gantz study.Looked at ads during children’s programming. 5 hours per day for 2 months and in 7 US citites. They found that networks showed 10 min/hour of ads, cable showed 6.5 min/hour and PBS had 0. Toys were the product that were most advertised and health food was the least. Most of the ads had the fun appeal while safety and quality was shown minimallyWhat is fear?Something that we experience because of stimuli in our environment like the flight or fight response. We can experience it in an abstract sense.Why study fear?Fears change as children development in different stages. Effects can be enduring, not only an immediate sense but over a decade later. Reponses vary in extremity, stimuli not always obous.What are the categories of fear?Animals, environmental, blood and injury, distorted imagery, situational scenarios. What impacts children’s fear?Age of exposure, viewing situation, type of stimuliWhat are the two coping strategies?Cognitive (more effective for older children). Non-cognitive (more effective for younger children).What was the Cantor et. Al about?Survey administered in elementary schools. Results found that 76% reported media induced fright experience. Primarily identified movies as media type. Supernatural content most cited asfear evoking. The best predictor of fright experience was having a TV in their room. What is the definition of educational programming?Not all educational programming is created equally. Has to be able to demonstrate or prove thatthey are teaching children something academic. Has to be planned. Has to be designed and produced specifically to teach kids. There are actual curriculum goals. What were the objectives of the Sesame St Workshop?There were some Kindergarten kids who were way more academically advanced than the other kids. They wanted to create a show that would help narrow the gap between the kids. That’s why sesame street was created=to narrow the gap and get kids ready for kindergarten. What are factors that enhance pro-social learning?Attractive characters, attention-getting shows, demonstrated, explicit behaviors, rewarded behaviors and consistent