TEL 317 1nd Edition Exam 2 Study Guide Why are kids a target market for advertisers They are life long consumers They have the nag factor Children have their own money There is no regulation on what you can market They give direction to parents consuming habits What is the First Policy from 1974 Limited air time no host selling no program length commercials and bumpers were required What is the Children s TV act of 1990 Included the educational programming requirement and set advertising limits The limits were 10 5 min hour weekend and 12 min hour on weekdays Bumpers were required no program length commercials and no host selling Describe the Kunkel and Gantz study Looked at ads during children s programming 5 hours per day for 2 months and in 7 US citites They found that networks showed 10 min hour of ads cable showed 6 5 min hour and PBS had 0 Toys were the product that were most advertised and health food was the least Most of the ads had the fun appeal while safety and quality was shown minimally What is fear Something that we experience because of stimuli in our environment like the flight or fight response We can experience it in an abstract sense Why study fear Fears change as children development in different stages Effects can be enduring not only an immediate sense but over a decade later Reponses vary in extremity stimuli not always obous What are the categories of fear Animals environmental blood and injury distorted imagery situational scenarios What impacts children s fear Age of exposure viewing situation type of stimuli What are the two coping strategies Cognitive more effective for older children Non cognitive more effective for younger children What was the Cantor et Al about Survey administered in elementary schools Results found that 76 reported media induced fright experience Primarily identified movies as media type Supernatural content most cited as fear evoking The best predictor of fright experience was having a TV in their room What is the definition of educational programming Not all educational programming is created equally Has to be able to demonstrate or prove that they are teaching children something academic Has to be planned Has to be designed and produced specifically to teach kids There are actual curriculum goals What were the objectives of the Sesame St Workshop There were some Kindergarten kids who were way more academically advanced than the other kids They wanted to create a show that would help narrow the gap between the kids That s why sesame street was created to narrow the gap and get kids ready for kindergarten What are factors that enhance pro social learning Attractive characters attention getting shows demonstrated explicit behaviors rewarded behaviors and consistent messages