Slide 1Common Advertising Ploys: Anxiety AdsCommon Advertising Ploys: Emotive LanguageFor Next TimeSlide 5Slide 6Common Advertising Ploys: Weasel WordsCommon Advertising Ploys: Fine-Print DisclaimersCommon Advertising Ploys: PufferyCommon Advertising Ploys: Sex AppealsPETA loves exploiting women in their ads for this reason!Common Advertising Ploys: Feel-Good AdsCommon Advertising Ploys: Image AdsCommon Advertising Ploys: Celebrity EndorsementsALL THE GIMMICKSFor Next Time…CRITICAL REASONINGWeek 9: Class 2COMMON ADVERTISING PLOYS: ANXIETY ADSAnxiety ads play on our fears, anxieties, and insecurities. What are some examples of these insecurities?COMMON ADVERTISING PLOYS: EMOTIVE LANGUAGEAs we saw in Chapter 4, words often have an emotional impact that goes beyond their purely cognitive or informational meanings. For example, passed on, died, and croaked all have approximately the same cognitive meaning (the ending of a life), but they differ radically in their emotive meaning—their power to express or evoke feelings.FOR NEXT TIMERead Bassham 457-460Work on Projects!CRITICAL REASONINGWeek 10: Class 1COMMON ADVERTISING PLOYS: WEASEL WORDSWeasel words are used to water down or qualify a claim so that it ends up being practically meaningless. Helps, may, can be, fights, as low as, as much as, and up to. What does “helps fight ___ with regular use” mean?COMMON ADVERTISING PLOYS: FINE-PRINT DISCLAIMERSI recently purchased a hotel booking through Travelocity, having been told in an email that I would receive 15 percent off for booking that day. Of course, the fine print said that the discount didn’t apply to the place I was going to. I was made aware of this AFTER they had my credit card information!COMMON ADVERTISING PLOYS: PUFFERYOne of the biggest problems the Federal Trade Commission (FTC) faces in regulating advertising is drawing a line between false or deceptive advertising and puffery—an exaggerated claim that skirts the literal truth but does so in a way that does not deceive most audiences.COMMON ADVERTISING PLOYS: SEX APPEALSThis one is everywhere!There is hardly a brand of soap, car, cigarette, beer, or jeans that has not used sex appeals in its ads. In recent years such appeals have be- come increasingly blatant, as in Pony shoes’ recent ads featuring porn star Jenna Jameson or Miller Lite’s notorious “catfight” commercial in which two women rip off each others’ clothes and wrestle in cement.PETA LOVES EXPLOITING WOMEN IN THEIR ADS FOR THIS REASON!COMMON ADVERTISING PLOYS: FEEL-GOOD ADSLike humorous ads, feel-good ads work by creating positive emotional associations. They link the good feelings elicited by the ad with the brand.Personally, I really like any ad with a cute animal in it. I think Mochi is a contender, what do you think?COMMON ADVERTISING PLOYS: IMAGE ADSImage ads are used to appeal to certain images people have of themselves—for example, as competent, cool, rugged, responsible, sophisticated, or discriminating. These are easily conflated with…COMMON ADVERTISING PLOYS: CELEBRITY ENDORSEMENTSWe all tend to identify with people we envy and admire for their celebrity status. Advertisers play on this tendency by featuring sports stars, famous actors, or other celebrities.ALL THE GIMMICKShumorcatchy slogan or jingleAnxietyemotive languageweasel wordsfine-print disclaimerPufferysex appealFeel-good adimage adcelebrity endorsement.FOR NEXT TIME…Presentations!!!You will submit your final presentations on the appropriate Discussion Board thread. REMEMBER: You must comment on your classmates’ presentations as